Leading a successful virtual small accounting firm | Small firm philosophy
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Leading a successful virtual small accounting firm | Small firm philosophy

4 years ago · 14 min listen

Small firm, big breakthrough

Gabby Luoma, CPA, owner of GMLCPA in Tucson, Ariz., runs a very successful virtual firm, employing roughly 12 staff per year (3 CPAs), with an innovative approach to company culture.

GMLCPA stands behind their staff, training and guiding them through client engagements. Gabby recognized that clients often interact with the whole team, not just the partners, so it’s important that the clients and staff feel comfortable in these roles.

She migrated her entire team to a 99.5% value-based purchasing model. Now Gabby and her team view their client relationships more like partnerships: everyone is on the same side.

Benefits for the future

Despite a few challenges in the migration, Gabby’s team finds the project-based model more transparent for both her team and clients. In fact, her team now has more time and resources to focus on helping clients; everyone wins.

Her vision for the future is to create more value, instead of aiming for more revenue. Finding the right staff, to be part of the culture and to build the right value for the customers, is her recipe for success.

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