Sponsorship has many benefits for CPA firms, and some form of sponsorship is most likely already going on in firms.
While the advocacy or sponsorship process occurs informally at many organizations, an ad hoc approach is hardly an effective way to identify and advance high-potential leaders. To build a solid, diverse leadership bench and help your firm benefit from the contributions of the entire talent pool, you will need a formal sponsorship program.
Among other things, sponsorship is key to