Should you become friends with your clients?
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Should you become friends with your clients?

1 year ago · 3 min read

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When prospects convert to clients and customers—and stay with your organization for many years—it’s usually because you and your colleagues offered accounting services and support that is valued and appreciated.

However, one especially important aspect of increasing recruitment and retention beyond your accounting smarts is the personal relationships you develop. After all, if a client does not get along with his or her service provider, the client will go elsewhere.

Developing a personal relationship with your client is important because

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