Maintaining objectivity and integrity is easy, right? Yes, for the most part. Much of what we learned as children still applies: Use your manners. Tell the truth. Treat others as you would want to be treated.
The finance professional’s golden rule extends to:
Provide professional services that you can reasonably expect to complete with professional competence
Exercise due professional care in performing the professional services you provide
Plan adequately and supervise the performance of your professional services effectively