We’ve all been taught that a firm handshake, professional attire, and sound credentials are the makings for a good first impression.
Today, that’s no longer enough.
The prevalence of mediums like blogs, Instagram, and TikTok have enabled anyone and everyone to become known, connect with friends, colleagues, even clients, and build relationships across the globe. Now, making an unforgettable first impression in-person is no longer the only way to establish your brand.
While you may not be Nike or Disney,