A not-for-profit entity’s (NFP’s) greatest asset is unquestionably its reputation. When an NFP’s reputation suffers, it does not just affect that particular organization, it affects the constituencies and communities served by the organization. Indeed, citizens rely on NFPs to accomplish a mission⎯whether to strengthen and build communities, advocate on behalf of important causes, provide educational opportunities, help the most vulnerable in our society, or enrich our lives in other countless ways.
Charitable organizations that rely on contributions from the public