Accounting’s role in business development
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Accounting’s role in business development

15 days ago · 2 min watch

The forward-thinking accountant

Accounting teams are becoming more involved in the processes around business development. The analytic and strategic knowledge gained through the CPA credential and the CGMA designation has given them a greater presence.

When leadership desires a particular outcome, accountants can provide the data and vision to achieve that goal. The accounting profession’s holistic approach considers not just the financial and business results, but also how decisions impact consumers and investors.

Learn more in this video featuring Tom Hood, CPA/CITP, CGMA, executive vice president for business growth and engagement for the Association of International Certified Professional Accountants, representing AICPA & CIMA, and Rita Karachun, CPA, CGMA, senior vice president and global controller for Merck.

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