Bob Veres does a deep dive this month on the topic of marketing resources. The main takeaways include:
Create a definitive brand,
Define a target market (and create an avatar),
Find a way to educate your community, and
Outsource whatever you don't enjoy doing yourself.
Bob also thinks that this is the perfect time to market yourself and reach out and help people, in a professional capacity, as they struggle to control their anxieties with COVID-19 and help them to