Small firm with 2 partners and 7 employees in Winston-Salem, NC
PCPS Member since 2003
Angela Ferree, CPA, Partner
The Ferree Dinkins Group team planned to move into their new location the fall of 2011, but those plans fell through when flooding in the building required extensive repairs. The building became available for move-in February of 2013. Even though many people said they were crazy, the Ferree Dinkins Group moved their entire office that month and it went off without a hitch due to great planning by their office manager and a supportive team full of positive energy doing whatever needed to be done. Brand new people were helping others pack and when one task was done, team members would ask what they could do next. No one felt burdened, and it was an example of true teamwork.
Angela Ferree also attributes their “can-do” approach to the fact that she and her partner, Beverly Dinkins, each owned and ran their own CPA firms prior to founding this firm through a merger. It’s difficult to teach that kind of experience, but because they’ve been there, they understand that an owner might be dealing with financing a merger one day, hiring or transitioning an employee the next or figuring out their marketing strategy to generate enough business to achieve their growth goals or simply stay afloat. They are nimble and wear many hats as they work with their closely held business clients to achieve their goals – often encouraging them to stay positive and know that it will all turn out.
Fun Firm Culture
The team at Ferree Dinkins has a keen focus on client service and building deep client relationships. Even though they’re always committed to professional interactions, they don’t want to ever be known as dry, humorless or uptight accountants. Their clients enjoy working with them because they are comfortable with the personable team and find them easy to talk to. Ferree Dinkins Group team members easily relate with a variety of clients, including people in suits or scrubs or those who come to the office in muddy work boots.
To encourage fun and teamwork, the Ferree Dinkins Group routinely schedules firm outings with all staff, such as:
- Going to a gun range and learning about gun safety and participating in shooting practice - some shooting a gun for first time
- Riding in a limo for a wine tour
- Hosting a couple of family fun days throughout the year, including going to a local swimming pool during the summer
- Hosting holiday open houses for their clients
- Supporting and encouraging community involvement by paying dues for memberships in organizations such as the Winston-Salem Jaycees or participating in local charities and other events
Favorite PCPS Member Benefit
Angela shared that the most valuable element of PCPS membership is the PCPS Networking Groups. She and Beverly attended the networking group meetings when they each had their own practice. They attended the very first meeting in Charleston in the spring of 2007 because it looked interesting. They had no idea the depth of knowledge that they would obtain – and continue to acquire - by networking with similar-sized peer firms from across the country. Years later, they still leave these meetings brainstorming and discussing which ideas to implement and how to use those ideas to better manage their firm.
The PCPS Networking Groups have introduced Angela and Beverly to other PCPS resources, including the Human Capital Center and the Succession Planning Resource Center. These templates, tools, guides and articles are invaluable, and when they can’t find something they are looking for or have an issue that they want to know if someone else has experienced, they email their networking group and usually receive a half-dozen replies with answers, guidance and lessons learned.
Positive, professional and fun, the Ferree Dinkins Group is striving every day to deepen relationships with clients and within their PCPS network, too!