Effective Use of Marketing and Media Resources for CPA/PFS Credential Holders

Seminar recording | Presentation materials

Learn from AICPA marketing and media experts how to market yourself as a CPA Personal Financial Specialist more effectively in your local markets.
Susan Josephson, Senior Manager in Communications and Jonathan Cox, Senior Manager, Media Relations, will show how to leverage marketing toolkit and media materials available to CPA/PFS credential holders on the PFP website to raise local awareness of your CPA/PFS credential and your practice.
Jonathan and Susan discussed the materials available, the messages that support them and tips for putting them into practice.  Among other tips, you’ll learn:

  • How to use the components of the CPA/PFS marketing toolkit.
  • How to establish media relationships.
  • How to identify potential ideas to share with the media.