The FRF for SMEs™ Logo for Firms: Frequently Asked Questions

1. When is it appropriate to use the FRF for SMEs™ logo?

The logo was developed to help CPA firms inform their clients that they offer preparation of financial statements using the FRF for SMEs™ accounting framework. Display of the logo does not indicate that the firm only uses the framework as a basis of accounting.

2. Can I redraw or recreate the logos?

No. The logo must be used as it has been created and may not be redrawn or recreated, but may be reduced in size in accordance with the logo usage guidelines.

3. Is there a minimum print size for the logo?

Yes. To ensure the legibility of the logo, the minimum recommended print size is 1.15" or 83 points in height.

4. Are there restrictions on where the logo may be placed?

No. You may place the FRF for SMEs™ logo anywhere in the firm’s advertisement or promotional materials, including stationery items and client communications. If you place the FRF for SMEs™ logo on your website, the AICPA encourages you to link the logo to material on your site regarding private company reporting (AICPA’s FRF for SMEs™ toolkit offers resources you may upload). If you do not have material on your website, you may link the FRF for SMEs™ firm logo to the AICPA website at

5. What is the typeface used in the FRF for SMEs™ logo?

The font is Avenir 85.

6. May I run the logo in any color?

No. The FRF for SMEs™ logo may only appear in AICPA blue (PMS 2935) or black/white.

7. Where can I get the logo?

The FRF for SMEs™ logo is available on

Logo Formats

The logo is available in jpeg and png formats, which are appropriate for Word documents, PowerPoint presentations, online, etc. Click on the link below for the logo version and format you need.

FRF for SMEs™ Logo for Firms

You will be able to select color or black/white versions. After you have made your selection, click on the link to download the file to save to your desktop or to a disk. You can then email the logo to your vendor or provide them with a disk.