CPA/ABV and ABV Credential Logo Member Usage Guidelines

The AICPA provides credential logos for credential holders to proudly display their expertise. The AICPA Accredited in Business Valuation (ABV™) credential digital badge (see below) will replace all logos previously issued for the ABV credential. Please make every effort to switch any credential logos you may currently use to the current ABV credential digital badge.

Including the AICPA ABV credential digital badge on your individual letterhead, business cards and other marketing materials will enhance your brand recognition as a credentialed valuation expert and help differentiate your practice.  

ABV credential digital badge size, color and typeface specifications

These guidelines ensure that the ABV credential digital badge is used properly and consistently by all ABV credential holders.

  • The ABV credential digital badge may not be re-colored. It is only available in purple.
  • The ABV credential digital badge should never be redrawn, modified or otherwise distorted. When resizing, the entire ABV credential digital badge must be scaled in proportion to its original measurements.
  • The ABV credential digital badge should not be scaled down to a size so small that this text is no longer legible. For U.S. letter- and A4-sized publications, start with 1.2", and go no smaller than 1”.

Where and how the ABV credential digital badge can be used

Only current AICPA members in good standing who have earned the ABV credential (by meeting the AICPA’s credential requirements) can use the ABV credential and credential digital badge in their marketing and business materials. If an ABV credential holder terminates their AICPA membership, they are no longer able to use the ABV credential digital badge and must immediately destroy all paper certificates, remove all credential digital badges or logos from their marketing materials (print and digital), and stop referencing the credential after their name.

The ABV credential is granted to individuals, not the firm for which that individual works. However, if all partners or shareholders of a firm currently hold active ABV credentials, it is permissible under AICPA Ethics Rule 502 for a firm to hold itself out as Accredited in Business Valuation specialists and to use the ABV credential digital badge on its general letterhead and firm marketing materials.

The use of the ABV credential digital badge on letterhead, business cards and other marketing materials is governed by the rules of the board of accountancy in the state(s) in which you practice. Most state accountancy laws are currently silent on whether CPAs can use the ABV credential logo mark in these ways. In 1994, the U.S. Supreme Court decided the Ibanez case, which held that states couldn't prohibit a CPA from using a specialty credential, such as the ABV credential, unless there is factual proof of real or potential harm.

An individual who holds the ABV credential may use it following their name. State accountancy rules may impose other restrictions. There is no single prescribed format -- members may want to use "CPA, ABV" or "CPA/ABV" after their names. If you run into any problems with your state board of accountancy regarding use of the ABV credential logo after your name, please contact us at ABV@aicpa.org.

Member ABV credential holder digital badge FAQs

  1. How can the ABV credential digital badge be used?
    Current AICPA member credential holders are encouraged to use the credential digital badge to showcase their expertise and specialized knowledge in their marketing materials, such as advertising campaigns, brochures, stationery and business cards, flyers, website and other promotions.

  2. Is there a minimum print size for the logo?
    Yes. To ensure the legibility of the logo, we recommend that you start with a height of 1.2" for the purple frame, and no smaller than 1”.

  3. Are there restrictions on where the credential digital badges may be placed on stationary and business cards?
    You may place the desired credential digital badge anywhere you prefer on stationery and business cards to accurately identify yourself as a current ABV credential holder. However, allow enough space around the credential digital badge so that it doesn’t appear crowded.

  4. Can I redraw or recreate the credential digital badge?
    No. It must be used as it has been created and may not be redrawn or recreated. However, the credential digital badge may be resized as a whole but should not be elongated or made taller so as to be disproportionate.

  5. May I run the credential digital badge in any color?
    No. The credential digital badge may only be used in purple. See available credential digital badge files.

  6. What credential digital badge formats are available?
    The credential digital badges are available in two formats: print and web.

  7. Why are there two digital badges?
    Space constraints might sometimes call for a smaller digital badge. In those situations, you can use the ABV digital badge without the CPA credential reference.
ABV digital badge with CPA reference
ABV digital badge without CPA credential