Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs
Fully understand the first part of the Covey formula: Asking questions and listening, so you can understand better. You will learn tips and tricks for mastering these difficult yet rewarding skills.
Feb 23, 2023
NASBA Field of Study
Communications and Marketing
The importance of listening
Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs.
Part one of this two-part webcast concentrates on three communication challenges leaders face:
- Adapting a message to different constituencies and clients
- Coaching employees
- Business development
A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques.
"If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood."
— Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People
- The common mistakes communicators make
- Why becoming a trusted advisor depends on questioning and listening
- Tactics of effective listening
- Asking the right question the right way
- Coaching employees with varying levels of potential
- Determine why it is so difficult to listen
- Determine why questions can be more important than answers
- Apply skills to enhance professional and personal relationships by increasing listening performance
- Choose to become a more effective leader, team member and opportunity developer
- Identify how to probe for a client's or colleague's real needs so you can add value more effectively
Who Will Benefit
- Anyone who wants to improve communication skills, especially those in leadership or business development roles
Group ordering for your team
The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services. The Association is committed to making professional learning accessible to all. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. For accommodation requests, please contact email@example.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.