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Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs
Management Accounting
Webcast

Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs

Fully understand the first part of the Covey formula: Asking questions and listening, so you can understand better. You will learn tips and tricks for mastering these difficult yet rewarding skills.

$109 - $131
Do you have an AICPA membership? Log in to apply your member discount.

Format

Webcast

Date

Feb 23, 2023

NASBA Field of Study

Communications and Marketing

Level

Intermediate

CPE Credits

2

Author(s)

Greg Conderacci

Availability

3 months

Product Number

WC4091519

 View  
 Business & partner 
Product Details

The importance of listening

Whether you're trying to pitch a prospective client on an engagement or convince an employee to work over the weekend, your success hinges on your ability to identify their needs.

Part one of this two-part webcast concentrates on three communication challenges leaders face:

  • Adapting a message to different constituencies and clients
  • Coaching employees
  • Business development

A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to proven communication techniques.

"If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood."

— Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People

Key Topics

  • The common mistakes communicators make
  • Why becoming a trusted advisor depends on questioning and listening
  • Tactics of effective listening
  • Asking the right question the right way
  • Coaching employees with varying levels of potential

Learning Outcomes

  • Determine why it is so difficult to listen
  • Determine why questions can be more important than answers
  • Apply skills to enhance professional and personal relationships by increasing listening performance
  • Choose to become a more effective leader, team member and opportunity developer
  • Identify how to probe for a client's or colleague's real needs so you can add value more effectively

Who Will Benefit

  • Anyone who wants to improve communication skills, especially those in leadership or business development roles
Credit Info
CPE Credits
2
NASBA Field of Study
Communications and Marketing
Level
Intermediate
Prerequisites
Staff management experience
Access
This is a digital product. With full paid access the content will be available to you for 3 months after purchase date.
Duration
2 hr
For more information, please refer to CPE requirements and NASBA sponsorship information
Pricing
Do you have an AICPA membership? Log in to apply your member discount.
Nonmembers
$131.00
AICPA Members
$109.00

Group ordering for your team

2 to 5 registrants

Save time with our group order form. We’ll send a consolidated invoice to keep your learning expenses organized.

Start order

6+ registrants

We can help with group discounts. Call us at 1-800-634-6780 (option 1) or email us at salessupport@aicpa.org

Contact us
Speakers
Greg Conderacci
Greg Conderacci is a BLI Senior Fellow, consultant, and faculty member at the Johns Hopkins Bloomberg School of Public Health where he teaches marketing. A former reporter for The Wall Street Journal, he has not only covered major changes, he has lived them as well. He has held leadership positions during mergers, acquisitions, reorganizations, layoffs and rapid growth periods in both for-profit and non-profit organizations. As author of Getting UP! Supercharging Your Energy, he has researched and written extensively about personal energy’s impact on careers and organizations. He is a sought-after adviser for communication issues and personal and corporate change management.
Accessibility

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services. The Association is committed to making professional learning accessible to all. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. For accommodation requests, please contact adaaccessibility@aicpa-cima.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.

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Seven Secrets of Successful Business Communication Part 1: Questioning and Listening to Discover Clients' Needs
Feb 23, 2023
Select from the following options:
Feb 23, 2023
1pm3pm GMT
Nonmember Price
$131.00
Price excluding sales tax
$131.00
Do you have an AICPA membership? 
Log in to apply your member discount.
Shipping cost and sales tax will be added later during checkout

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