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MAP-ing the Future of Your Firm
Firm Practice Management

MAP-ing the Future of Your Firm

Get a better understanding of the current challenges facing firms and the accounting landscape through the release of new survey results.

Do you have an AICPA membership? Log in to apply your member discount.



NASBA Field of Study

Business Management and Organization



CPE Credits



Carl Peterson


3 months

Product Number


 Business & partner 
Product Details

Map the future of accounting firms

Gain insights and learn about the current landscape of accounting firms from results of the 2021 National Management of an Accounting Practice (MAP) Survey.

Key strategies to overcome challenges and build stronger firms will also be discussed in this webcast.

In addition, hear discussion about the MAP survey findings by accounting and financial professionals.

Key Topics

  • 2021 MAP Survey results and executive summary topics including preparing firms for the future

Learning Outcomes

  • Recognize the key challenges highlighted by the survey.
  • Analyze and discuss the data points and insights offered by the survey results.
  • Determine the best strategies to implement.

Who Will Benefit

  • Firm owners, partners, and managers
  • PCPS members
  • Sole practitioners and those from all sized firms

PCPS members save 20%:

A promo code is required during checkout to receive the discounted price. Promo codes and other PCPS discount information can be found here. Not sure if your firm is a member? Send an email and we’ll get right back to you! Or, learn more about PCPS membership!

More Details
NASBA Field of Study
Business Management and Organization
10+ years of experience
This is a digital product. With full paid access the content will be available to you for 3 months after purchase date.
1 hr
Do you have an AICPA membership? Log in to apply your member discount.

Group ordering for your team

2 to 5 registrants

Save time with our group order form. We’ll send a consolidated invoice to keep your learning expenses organized.

Start order

6+ registrants

We can help with group discounts. Call us at 1-800-634-6780 (option 1) or email us at

Contact us
Carl Peterson
Carl Peterson, CPA, is Vice President of Small Firms at the Association of International Certified Professional Accountants. In this capacity, he meets with small CPA firms regularly to understand their issues and represent these firms from an advocacy and firm development perspective. Peterson serves as the voice of small firms within the AICPA on standard-setting, regulatory and small business issues. He is responsible for ensuring AICPA initiatives continue to meet the needs of small firms. Carl is a licensed CPA, and previously served as a managing partner at Peterson, Peterson & Associates, PLC, in Minneapolis/St. Paul, where he built its service and client base. Carl has a history volunteering within the profession, including having served as a member of AICPA Council and as a member of the AICPA’s Accounting and Review Services Committee. In addition, he has served the Minnesota Society of CPAs as Chairman of the Board of Directors, as well as Chairman of the Political Action and Legislative Affairs committees. In 2013, he was honored by the Society with their Distinguished Service Award.

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services.The Association is committed to making professional learning accessible to all product users. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. As part of this commitment, this product is closed-captioned. For additional accommodation requests please contact and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.

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