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Grow Your Practice Beyond Taxes with Value Added Financial Planning
Personal Financial Planning

Grow Your Practice Beyond Taxes with Value Added Financial Planning

Learn how to build a successful tax and financial planning practice that goes beyond technical skills.

Do you have an AICPA membership? Log in to apply your member discount.



NASBA Field of Study

Specialized Knowledge



CPE Credits



Christopher Benson, Timothy M. Todd, Carolyn Larsen-Wieber


3 months

Product Number


 Business & partner 
Product Details

Adding financial planning to your tax practice

Part 2 of this 2-part webcast series will guide you through the practical side of evolving your practice.

You'll learn how seasoned CPAs have built successful tax and financial planning practices:

  • Identifying clients who are suitable for financial planning services
  • Converting tax clients to financial planning clients
  • Automating and outsourcing services to create time to provide financial planning services
  • Pricing financial planning services
  • Creating a rewarding experience for clients

This webcast qualifies for CPA and PFS continuing professional education credit and has been submitted for CFP credit approval.

Key Topics

  • Ideal clients for personal financial planning services
  • Business models and pricing methods for personal financial planning services
  • How to communicate financial planning services to existing clients
  • Technology and other solutions to free up time to serve clients

Learning Outcomes

  • Identify your clients who would gain the most value from personal financial planning services.
  • Recognize when clients may not be best served by your firm.
  • Determine software and other solutions to free up time.
  • Identify ways to encourage existing clients to pursue financial planning services.
  • Recognize business models and pricing methods for financial planning services.

Who Will Benefit

  • CPAs
  • Financial planners
  • Tax professionals
  • Other qualified professionals

PCPS members save 20%:

Login here to obtain the discount code to enter for this event. Not sure your firm is a member? Send an email and we’ll get right back to you! Or, learn more about PCPS membership!

More Details
NASBA Field of Study
Specialized Knowledge
Basic knowledge of tax compliance and planning concepts
This is a digital product. With full paid access the content will be available to you for 3 months after purchase date.
1 hr
Do you have an AICPA membership? Log in to apply your member discount.

Group ordering for your team

2 to 5 registrants

Save time with our group order form. We’ll send a consolidated invoice to keep your learning expenses organized.

Start order

6+ registrants

We can help with group discounts. Call us at 1-800-634-6780 (option 1) or email us at

Contact us
Christopher Benson
Chris, Principal at L.K. Benson & Company, leads the firm’s financial planning practice and his previous experience at a large accounting firm has given him an in-depth background in tax matters. Chris has revolutionized the technology structure within the firm’s financial planning practice, helping drive decisions and stay on the cutting edge of technology changes in the profession. Chris also formed the AICPA PFP Young Advisers group, where he helps young CPA financial planners connect across the U.S.
Timothy M. Todd
Timothy M. Todd, Ph.D., serves as Professor of Law and Associate Dean for Faculty Development & Scholarship at Liberty University School of Law in Lynchburg, Virginia. He also serves as the Director of the Wealth Management and Financial Planning Program at Liberty Law. He earned his Ph.D. in Personal Financial Planning from Kansas State University. He is a lawyer and a certified public accountant, and he holds the Chartered Financial Consultant® designation and Personal Financial Specialist (PFS) credential. His areas of teaching include income taxation; estate & gift taxation; wills, trusts, & estates; financial planning; business planning; mergers & acquisitions; and other transactional law courses. He currently serves as a member of AICPA’s Financial Literacy Commission.
Carolyn Larsen-Wieber
Carolyn has over 25 years of experience in advanced tax issues including estates, trusts, and gift tax which give her clients an advantage because every aspect of financial planning has some sort of tax implication. Carolyn recently started her own tax and financial planning firm, CLW Financial Planning LLC, with a vision to provide financial planning to clients as an educational experience to help them achieve their life goals. This vision includes providing a values-based, life centered approach. Carolyn received the Personal Financial Specialist (PFS) in 1999. This designation along with her CPA license and financial planning experience provided sufficient qualifications to allow her to provide an integrated planning experience to her clients. She is currently a member of the AICPA’s Personal Financial Specialist committee.

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