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Business Case for Designing an Experience-Led Organization

Business Case for Designing an Experience-Led Organization

This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate.

$153 - $186
Do you have an AICPA membership? Log in to apply your member discount.




Mar 06, 2023

NASBA Field of Study

Business Management and Organization



CPE Credits



Ed Bodensiek, Karl Ahlrichs


3 months

Product Number


 Business & partner 
Product Details

In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.

Key Topics

  • Customer Experience as Next-Generation Branding
  • Employee Experience as the Future of Work
  • Cultural analytics and culture management

Learning Outcomes

  • Identify the critical connections between the future of work—redesigning organizations so “Employee Experience” (EX) and Customer Experience (CX) reign — and winning the battle for talent and customers
  • Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
  • Recall human-centered design thinking and its applicability to desired business outcomes

Who Will Benefit

  • Knowledge workers
  • Operational leaders
  • Marketers
  • HR professionals
Credit Info
CPE Credits
NASBA Field of Study
Business Management and Organization
This is a digital product. With full paid access the content will be available to you for 3 months after purchase date.
2.75 hrs
For more information, please refer to CPE requirements and NASBA sponsorship information
Do you have an AICPA membership? Log in to apply your member discount.
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Contact us
Ed Bodensiek
Ed’s background includes serving as head of brand for Select Medical, a $5B public company, where he oversaw a stable of 30 brands in B2C and B2B verticals. Ed also served as Chief Experience Officer for Miles & Stockbridge, the first person among U.S. law firms to hold such a role. His work has been published as a case study in providing value as an experience-led brand in the 2018 book, “Innovations in Client Experience,” by Wilmington’s Ark Group. Ed is a sought-after public speaker at industry conferences such as the Qualtrics X4 Summit, IQPC Chief Customer Experience Officer Exchange, and the Customer Experience Professionals Association’s Insight conference. Ed owns Cravety, a boutique firm focused on human experience design, customer insight, and next-generation marketing. Ed’s background includes brand and marketing leadership roles with the Fulbright Scholar Program, Johns Hopkins University, and JA Worldwide. Ed was also appointed director of outreach and communications at the U.S. Department of the Treasury by the President of the United States.
Karl Ahlrichs
Karl Ahlrichs is a national speaker, web presenter and author, often quoted in the local and national media on the people issues in modern organizations. He has broad experience in Human Resources, Operations and senior level problem solving, working with all industries. Karl’s experience is perfectly suited to times of great global challenges. He has decades of strategic consulting to all industries, using risk management and good organizational development theories to bypass “best practices” and move directly to “next practices”. Karl joined Gregory & Appel, an Indianapolis‐based insurance firm, after serving as a founding partner of ExactHire, a human resources services firm. Prior experience was as a Senior Consultant for Professional Staff Management, and Vice President in the Indianapolis office of Marsh & McLennan, and Vice President of Right Management Consultants. At those firms, his clients included IU Health, Suburban Health, Roche Diagnostics, Boeing, Apple, and Frito Lay. Karl facilitates a weekly COVID web‐based roundtable with advisors, and an invitation‐ only roundtable for CFOs, and for more than a decade he was the Program Chair for the Indiana Society for Human Resources Management annual conference. He is a member of SHRM, and the Association for Talent Development. Karl has been named the SHRM Human Resource Professional of the Year for the State of Indiana. He has presented at the Annual Global SHRM Conference for more than 20 consecutive years and holds the SHRM‐SCP (Senior Certified Professional) and SPHR (Senior Professional Human Resources) certifications and is a CSP (Certified Speaking Professional) with the National Speakers Association.

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Business Case for Designing an Experience-Led Organization
Mar 06, 2023
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Mar 06, 2023
1pm3:40pm GMT
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