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Public Distrust in Business
Management Accounting
CPE Self-study

Public Distrust in Business

Prioritize your organization’s response to growing distrust in business and consider the implications of your strategy.

$59 - $69
Do you have an AICPA membership? Log in to apply your member discount.



NASBA Field of Study

Business Management and Organization



CPE Credits



Samantha Griffiths


1 year

Product Number


 Business & partner 
Product Details

Counter the erosion of trust

Find ways to create a culture of trust and rebuild where it has eroded, because distrust is bad for business. Learn how to grow and maintain business relationships, which is crucial to realize your business’s full potential.

Recognize red flags regarding trust and reputation, and learn whether the culture of your organization is at risk, which could ultimately endanger its effective functioning.

Dealing with trust in tumultuous times

Discover questions to consider for future conversations about business changes to help strengthen trust in a crisis and tips on how to repair trust.

Drive performance and success

Learn about initiatives to build trust with specific stakeholders, which will help drive success.

Using up-to-date research and examples, uncover how to build long-term value for your business.

This course provides 1.5 hours of CPE credit in the Business, Management and Organization field of study.

Who Will Benefit
  • CFOs, controllers, and VPs of finance
  • Risk management professionals
  • CPA business advisers
Key Topics
  • Trust and reputation
  • Characteristics, types, drivers, and enemies of trust
  • Trust and performance
  • Measuring and managing trust in practice
  • Dealing with trust
Learning Outcomes
  • Recognize the core dynamics of trust.
  • Identify the impact that increasing public distrust has on business.
  • Recall important topics and conversations to be discussed regarding increasing public distrust in business.
Credit Info
CPE Credits
NASBA Field of Study
Business Management and Organization
This is a digital product. With full paid access the content will be available to you for 1 year after purchase date.
For more information, please refer to CPE requirements and NASBA sponsorship information
Do you have an AICPA membership? Log in to apply your member discount.
AICPA Members

Group ordering for your team

2 to 5 registrants

Save time with our group order form. We’ll send a consolidated invoice to keep your learning expenses organized.

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6+ registrants

We can help with group discounts. Call us at 1-800-634-6780 (option 1) or email us at

Contact us
Samantha Griffiths
BSc (Hons), MBA, FCCA
Samantha specializes in the narrative reporting landscape, with emphasis on integrated reporting and developing and communicating board effectiveness. She started her career in a large international bank and transitioned to a role in the Treasury for a large multinational engineering business before working for several years at the London Stock Exchange. This was followed by an extensive consulting and training career, working alongside boards and senior management teams at many high-profile organizations. Over the years, Samantha has worked with boards and their corporate advisors to review hundreds of annual reports and corporate communications. The focus of her work has been on developing and articulating the value proposition of organizations to their various stakeholders. Consulting assignments have included investor outreach programs, perception studies, board evaluations, annual report development, key message development, best practice benchmarking, and board effectiveness training. She has led the development of internationally award-winning annual reports and governance practices. Her work has also involved her working alongside organizations involved in the Financial Reporting Council's financial reporting lab business model initiative. Samantha's practical experience is complemented by her academic links to a variety of UK institutions. She frequently delivers lectures, seminars, and master classes on topics including strategy, governance, risk, and ethics. Samantha is a Fellow of the Association of Chartered Certified Accountants and has an executive MBA from Manchester Business School. She is currently executive director of Sagenius Limited, a niche advisory firm.

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services. The Association is committed to making professional learning accessible to all. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. For accommodation requests, please contact and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.

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Public Distrust in Business
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