Public Distrust in Business

BSc (Hons), MBA, FCCA

Samantha specializes in the narrative reporting landscape, with emphasis on integrated reporting and developing and communicating board effectiveness. She started her career in a large international bank and transitioned to a role in the Treasury for a large multinational engineering business before working for several years at the London Stock Exchange. This was followed by an extensive consulting and training career, working alongside boards and senior management teams at many high-profile organizations. Over the years, Samantha has worked with boards and their corporate advisors to review hundreds of annual reports and corporate communications. The focus of her work has been on developing and articulating the value proposition of organizations to their various stakeholders. Consulting assignments have included investor outreach programs, perception studies, board evaluations, annual report development, key message development, best practice benchmarking, and board effectiveness training. She has led the development of internationally award-winning annual reports and governance practices. Her work has also involved her working alongside organizations involved in the Financial Reporting Council's financial reporting lab business model initiative. Samantha's practical experience is complemented by her academic links to a variety of UK institutions. She frequently delivers lectures, seminars, and master classes on topics including strategy, governance, risk, and ethics. Samantha is a Fellow of the Association of Chartered Certified Accountants and has an executive MBA from Manchester Business School. She is currently executive director of Sagenius Limited, a niche advisory firm.

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