Product Quality and Internal Strategy
Understand how product strategies are essential to remain competitive in a dynamic, customer-oriented market.
NASBA Field of Study
Business Management and Organization
Authored by an extensive network of global SMEs in connection with AICPA and CIMA staff.
Stay ahead of the competition
Learn the typical stages a product passes through during its life cycle from development to decline. As with all strategic concepts, frameworks, and tools, it is a model and not a prediction. The concept demonstrates the different characteristics of profit and investment at each stage in a product's life.
- Product life cycle stages
- Internal capabilities
- Core competencies
Porter value chain
Strength through core competencies
Use case studies, exercises, and scenarios, to learn to successfully implement product strategy in your business models, aligning with your core competencies.
This is a standalone course but if you're interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.
- Global accounting and finance professionals
- Management accounting professionals
- CPAs in public practice
- Supply chain professionals
- Product life cycle analysis
- Internal capability analysis
- Determine strategic options based on the use of product life cycle analysis.
- Apply the frameworks for establishing an organisation's core competencies
- source of potential competitive advantage
- and strengths and weaknesses.
Group ordering for your team
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