New Market Growth Strategies
Designed for the busy finance leader, this course provides you with the tools to analyse, evaluate, and select the growth strategy for new market development to help create competitive advantages in business expansion.
NASBA Field of Study
Business Management and Organization
Authored by an extensive network of global SMEs in connection with AICPA and CIMA staff.
Apply growth strategies on new market opportunities.
Organisations try to stay successful in expansion of operations. To do this, business models must adapt as part of the business growth strategy. In this course, you will learn how to use Porter's diamond models to analyse global growth strategies and select the best action plan to implement them.
This course will enable you to do the following:
- Understand the pros and cons of strategic growth options.
- Use the four strategies of foreign growth and market development.
- Evaluate the potential overseas market using Porter's diamond model.
- Understand Porter's diamond theory of national advantage.
Document selected strategic growth options.
Understand how to support business expansion.
This course will give you the tools to successfully implement strategic decisions in your business model. Through a deep exploration of case studies, you will understand the tailored business growth strategies needed for success.
This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.
- Global accounting and finance professionals
- Management accountants
- Finance directors
- Finance vice presidents
- Methods of growth
- Foreign market development
- Porter's Diamond model
- Apply appropriate methods to support strategic growth options.
- Analyse global growth strategies.
- Analyse growth strategies using Porters Diamond Model.
Group ordering for your team
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