Online Marketing Guidance - Marketing a Firm's Web Site

September 19, 2006

Use your offline marketing efforts to promote your Web site. Include your Web address everywhere you list your phone number, including:

  • Print ads
  • Brochures
  • Business cards
  • Letterhead
  • Folders
  • Pens/pads/calendars
  • Press releases

Work with key search engine providers Google, Yahoo and AOL to enhance the potential of prospective clients finding your site. Consider participating in a search engines sponsored search program. For instance, your firm could pay to be among the top three results when someone searches for a CPA firm within a certain county or state.