Online Marketing Guidance - Creating a Web Site

September 19, 2006

There are several ways to create a Web site. The method chosen will likely depend on a firm's size and budget. The first choice is whether to take a do-it-yourself approach or to use a professional Web developer.

If you choose the do-it-yourself route, there are two basic choices. The first is for someone within your firm to learn HTML programming and create the Web site in-house. The second option is to use a Web service where you can create a Web site using a template, eliminating the need for any specialized programming knowledge.

Remember, as with any marketing communications piece, one of a Web site's key purposes is to showcase your firm in a positive light. Make sure when you develop your site that you use professional photographs and professionally written copy.

If you decide to hire professional help to develop your Web site, the choices basically are related to size and budget, ranging from local individuals who design Web sites for small businesses, to advertising and marketing agencies that handle online work.

There are a number of Web developers and Web hosting services available on the Internet and many cater to professional services providers. These can be found through popular search engines such as Google and Yahoo and AOL.