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    Marketing and Sales Roles

    Guide This guide focuses exclusively on practice development job responsibilities and descriptions for every level in the firm. Learn who to hire - and when - as the scope of your practice increases.
    Published on June 03, 2013

    Virtual Marketing Conference - Human Resources

    Guidance Develop a marketing culture in your practice. Help your people by giving them the skills they need to improve their business development and negotiating skills. Understand what it means to stay relevant...
    Published on January 15, 2013

    Virtual Marketing Conference - Marketing Plans

    Guidance From writing your firm's first marketing plan to creating a personal marketing plan to learning from marketing veterans, learn what you need to differentiate your firm move beyond the firm newsletter and website. Hear expertise...
    Published on January 15, 2013

    Virtual Marketing Conference - Metrics

    Guidance How do you measure marketing return on investment. Strategic marketing ROI demands the right data to calculate returns on advertising, media, web tactics in your strategic marketing plan
    Published on January 15, 2013

    Virtual Marketing Conference

    Overview This page lists the marketing sessions that were recorded during the 2012 Practitioners Symposium and TECH+ Conference, in partnership with the Association for Accounting Marketing Summit
    Published on January 15, 2013

    Virtual Marketing Conference - Technology

    Guidance Optimize web content, improve keyword searchability, and get your name to the top of the search engines. Tips on creating business videos will help you complement your current business development efforts. Manage your client relationships with the right CRM package and cloud-based solutions.
    Published on January 15, 2013

    Virtual Marketing Conference - Social Media

    Guidance Choose blogging software, and learn about search engine optimization (SEO/SEM). Get more out of LinkedIn. Mitigate the risks of social media related to IRS requirements, advertising regulations, site terms of use, copyright infringement, confidential information, and interference with client relationships. Include the key elements of an effective social medial policy.
    Published on January 15, 2013

    Virtual Marketing Conference - Branding

    Guidance Go beyond logos to develop your company brand. Improve your business development by increasing brand awareness. Discover PR best practices in traditional media and public relations measurements.
    Published on January 15, 2013

    Annual Marketing Check-Up

    Checklist This annual check-up has includes sections on value proposition, planning and implementation, this comprehensive worksheet would be great to review annually.
    Published on June 03, 2013

    Virtual Marketing Conference - Client Development

    Guidance Once you understand your buyer's motivations, you can move from lead to client. Data mining and measuring client satisfaction are the keys to getting commitment. Develop a pricing strategy for the value conversation.
    Published on January 15, 2013

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