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    Virtual Marketing Conference - Branding

    Guidance Go beyond logos to develop your company brand. Improve your business development by increasing brand awareness. Discover PR best practices in traditional media and public relations measurements
    Published on January 15, 2013

    Virtual Marketing Conference - Human Resources

    Guidance Develop a marketing culture in your practice. Help your people by giving them the skills they need to improve their business development and negotiating skills. Understand what it means to stay relevant to clients, so your staff can improve pricing and profitability on future engagements.
    Published on January 15, 2013

    Using Internships to Stand Out in Recruiting

    Article The Medium Firm article, written by Courtney Marti, in the August issue of The Practicing CPA e-newsletter provides details and benefits of implementing an internship program.  This article provides ideas on how to recruit candidates and get involved with local colleges and universities.
    Published on August 30, 2013

    Communicating Value

    Overview This section covers the importance of distinguishing your firm from others based on more than just quality service. These videos, workshops, and articles will help you tap into your firm's unique qualities and learn to communicate those to prospective, new, and existing clients.
    Published on December 28, 2012

    Firm Spotlight - Ferree Dinkins Group CPAs, PLLC

    Member Profile The firm spotlight in the November issue of the PCPS News & Views e-newsletter highlights Ferree Dinkins Group CPAs, PLLC. Ferree Dinkins explains the importance of teamwork and how the firm incorporates fun activities outside of the office for staff members. The article also highlights the PCPS Small Firm Networking
    Published on November 05, 2013

    Peer Review & Quality Control Document Guidance

    Guidance Here you will find an Overview of Peer Review Process and Requirements for PCPS Member Firms and the Quality Control Standards. The Program is a systemic evaluation whose value in serving the public interest and firms lies in its educational and remedial nature.
    Published on February 07, 2014

    How to Do Well by Doing Good

    Article The solo firm article, written by Carolyn Sechler, CPA, in the November issue of The Practicing CPA e-newsletter discusses the makeup of her virtual firm. This article details the benefits of specialization and a unique certification for social entrepreneurs.
    Published on November 26, 2013

    Succession Planning Its Not a Spectator Sport

    Article The September issue of the Small Firm Solutions e-newsletter discusses the importance of succession planning.  James Metzler provides advice on how to embrace future change, wind down and sell parts of your practice, prepare future leaders and he also offers tools, resources and conferences to help firm owners begin making
    Published on September 10, 2013

    Fiduciary for a Trust or Estate Consider This

    Article The November issue of the PCPS News & Views e-newsletter discusses the CPA’s role as a fiduciary. Aon provides considerations for CPAs who are acting as a fiduciary for a client’s trust or estate. The article points out risks of serving in a fiduciary capacity and how to successfully mitigate
    Published on November 05, 2013

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