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    Marketing 101 - Using Direct Mail

    Guide AICPA's CPA Marketing Tool Kit: If done properly, direct mail can be one of the most efficient, cost-effective forms of marketing available
    Published on March 26, 2013

    MACPA High School Leaders Conference

    Overview The MACPA High School Leaders Conference provides students with an opportunity to learn about the CPA profession's many exciting opportunities.
    Published on January 28, 2011

    Customer Service Tips - Practical Tips for Achieving Outstanding Client Service

    Guide CPA Marketing Tool Kit: What can your firm do to enhance the level of client service provided by their professionals and support staff?
    Published on February 03, 2010

    Measurement of Flexible Work Arrangements and Flexibility

    Survey The AICPA uses a Flexible Work Arrangements Survey to obtain feedback about programs so that it may focus on areas of concern and continue to enhance our programs.
    Published on March 28, 2013

    Conference & Speaking Opportunities

    Conference The AICPA Women's Initiatives Executive Committee members are available to speak to professional organizations in the areas of staff retention, advancement, gender issues, and flexible work arrangements.
    Published on February 07, 2010

    Marketing 101 - Effective Advertising

    Guide AICPA's CPA Marketing Tool Kit: While many may assume that you need a hefty budget to launch an advertising campaign, this form of marketing need not be expensive
    Published on March 26, 2013

    Resume Checklist

    Checklist Evalutate your resume against the criteria in this list to make it as effective as possible. Criteria include appearance, content and effectiveness.
    Published on October 13, 2010

    Marketing 101 - Key Elements of a Marketing Plan

    Guide The AICPA's CPA Marketing Tool Kit provides guidance to determine the best marketing strategy for your firm.
    Published on March 26, 2013

    Business Case for Diversity

    Article The business case for diversity spans from changing demographics to being a business imperative. Explore all of the aspects of why diversity is important for the accounting profession.
    Published on July 30, 2013

    AICPA Fellowship for Minority Doctoral Students

    Overview The AICPA Fellowship for Minority Doctoral Students program ensures that CPAs of diverse backgrounds are visible in college and university classrooms to serve as role models and mentors to young people in planning their education and careers.
    Published on April 03, 2014

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