||Core Purpose: CPAs making sense of a changing and complex world.
Vision Statement: CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by:
Communicating the total picture with clarity and objectivity
Translating complex information into critical knowledge
Anticipating and creating opportunities
Designing pathways that transform vision into reality
Future Forums were held across the country. The forums consisted of representatives from members in public practice, industry, government and education, as well as an appropriate split of age ranges and gender. Participants spent eight hours with peers in understanding how the visioning process contributed to insights about the future.
Participants in the forums reviewed, ranked and discussed global forces, significant issues, core values, CPA services and core competencies — all components of the vision process. By looking at examples and scenarios, participants actually crafted a model of the profession 10 years into the millennium.
The Top Fives
The input provided by each Future Forum was used to develop a database of the top five values, services, competencies, and issues of concern and interest from across all segments of the profession. This database provided the foundation for the National Future Forum, where the concepts and direction for the Vision Statement and Core Purpose were developed.
Core Values – Continuing Education and Life-Long learning, Competence, Integrity, Attuned to Broad Business Issues, Objectivity
Core Services – Assurance and Information Integrity, Technology Services, Management Consulting and Performance Management, Financial Planning, International Services
Core Competencies – Communications and Leadership Skills; Strategic and Critical Thinking Skills; Focus on the Customer, Client and Market; Interpretation of converging Information; Technologically adept