Successful Selling Tips - Resist... Assist... Persist 

    Published September 19, 2006

    As you go through the sales cycle, keep in mind that your ultimate objective is to meet your clients' needs. To be of service you should:

    • Resist the temptation to back off too early when faced with a client concern.
       
    • Assist customers in defining their real needs. Once defined, show them how you can uniquely fill that need. Also, follow-up and follow through.
       
    • Persist in a way that shows that you genuinely care and want to be of service. When you persist without the intention of manipulating, you convey your concern, dedication and sincerity.

     




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