Inside AICPA

Institute’s pro bono work wins laurels—again.

AICPA Financial Literacy Campaign Praised
The Institute’s 360 Degrees of Financial Literacy campaign (www.360financialliteracy.org) was cited for excellence—for the third and fourth times since its inception in May 2004.

For an unprecedented second consecutive year, the program received the 2005 Summit Award from the American Society of Association Executives (ASAE). The ASAE’s Associations Advance America Awards honor innovative projects in public education and other fields. The campaign also won the Association for Women in Communications’ 2005 Clarion Award in the public affairs campaign category. This citation recognizes superior advertising and marketing, publications, collateral materials, public relations and multimedia programs.

Carl George, chair of the AICPA National CPA Financial Literacy Commission and CEO of Clifton Gunderson LLP, said, “The recognition our program has received tells us that the CPA profession was right in identifying the need for financial literacy education in this country. These awards also are a tribute to the state CPA societies and the many thousands of CPAs who have devoted their time, energy and creativity to improving the level of financial literacy in America.”

Earlier the 360 Degrees of Financial Literacy program had earned a Crystal Award and a Web Star Award (www.aicpa.org/pubs/jofa/aug2005/inside.htm).