| Even if
youre not looking for a job, staying in
touch with others in the profession and even
outside provides you with a chance to brainstorm
strategies and share best practices for remaining
competitive. McDonald points out, however, that
networking mistakes are easy to make, especially
when youre out of practice. Here are some
things to remember when youre out there
looking for new contacts. Be
sure to make an appearance at professional and
industry events. If you delegate
this responsibility entirely to other staff
members, you will miss valuable networking
opportunities. Attend professional association
meetings whenever possible and talk to your
peers: Dont sit in a corner by yourself.
Always go to
the networking reception preceding a business
function. Plan to arrive early to
mingle with other guests or even the keynote
speaker before the program begins. Scan the
sign-in sheet to see who has arrived. Then seek
out the people you most want to meet.
Strive to
expand your circle of contacts. Your
network will multiply when it includes
professionals at varying experience levels, not
just your peers. Look outside the accounting
profession for possible contacts: You never know
who might have the right connections.
Seek out new
venues. Networking isnt just
for business occasions. Make an effort to meet at
least three new people at social gatherings such
as sporting events or holiday parties. Always
carry business cards with you and dont be
afraid to hand them out. Spark a conversation
with strangers and then casually
mention your career aspirations or current
professional situation.
Be up front. Honesty
is the best policy when approaching people for
help with your job quest: People will appreciate
your candor and be more willing to assist you.
First help yourself by preparing a 15-second
sales pitch. (Your skills are what youre
selling.) Deliver the pitch only when you have
someones full attention.
Keep in touch
without being overly aggressive. It
is important to communicate regularly with the
people in your network, but avoid becoming a
disruption. Alternate your ways of reaching out
to them: Send an e-mail one week; try a phone
call the next. Remember special occasions with a
cheerful note in which you can include a simple
update about your status. Inviting your contact
out for dinner or drinks is another good way to
foster a casual relationship and get a chance to
bring up your career goals. The more you see a
person, the less awkward it will be to call him
or her.
Bring a pen! Dont
forget to write down all pertinent information.
After meeting someone new and exchanging business
cards, jot down a few notes about where you met
and your conversation on the back of the card;
this will jog your memory later. Capture some
personal things you learned about your contacts,
such as what gym they attend or where they went
to college; these will help you think of topics
to discuss when you again touch base with them.
Show your
appreciation. Always let people
know you value their help. You can send a simple
e-mail to express your gratitude, although a
handwritten expression of thanks generally is a
better route to take.
Keep at it. Even
if those you meet arent able to help you
right away, maintaining your network and a
positive outlook ultimately will lead to new
opportunities.
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