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Centennial Countdown
Journal of Accountancy Table of Contents: What Month and Year?
February 2005

We’re planning a centennial issue in October 2005 to mark the Journal of Accountancy’s 100 years of publication. In every issue during the months leading up to that date, we’ll publish excerpts from past editions that remain interesting and insightful today. This month we present a table of contents from an important past edition. Can you guess the year—or even the decade—it was published? The topics look amazingly familiar and timely. But does that mean these articles are from a recent issue?

CPA’s CHANGING PRACTICE
A recent survey conducted in 12 cities suggests that major changes are rapidly
taking place in the way in which the accounting profession is organized.

THE PROGRESS OF AUDITING
The changing nature and purpose of the audit confront the accounting profession
with a number of basic policy issues that demand immediate attention.

DILEMMAS IN TODAY’S REPORTING
The advances made in financial reporting over the last quarter of a century
have raised a number of problems which only the profession can solve.

TAXES: FRIEND OR FOE?
The heavy impact of taxes requires the accountant to remain constantly ready
to engage in the defense of the integrity of accounting principles.

ADVISORY SERVICES: NEW FRONTIER
A critical evaluation of the profession’s response to the mounting demand
for management services, with a suggested six-point program for improvement.

ACCOUNTING IN MANAGEMENT
Progress in management techniques has brought the accountant to the planning
table—where he must assist in the creation and execution of future policy.

TRAINING FOR THE PROFESSION
The demand for more and better accounting services has added new urgency
to the question: How can an adequate educational program be insured?

ETHICS: THE PROFESSION ON TRIAL
The accounting profession must do more than maintain its existing standards—
it must take the initiative in extending rules of professional conduct.

Answer: This is the table of contents from the November 1955 JofA .


Inside AICPA
Institute Honors Roussey
February 2005

The AICPA presented a 2004 Special Recognition Award to Robert S. Roussey, CPA, professor of accounting at the Elaine and Kenneth Leventhal School of Accounting at the University of Southern California (USC), where he has taught since 1992. The award recognized Rousseys extensive contributions in the area of international auditing standards. He served five years as chair of the International Auditing Practices Committeethe predecessor to the current International Auditing and Assurance Standards Boardof the International Federation of Accountants.

Roussey is a member of the AICPA International Issues Committee and has served on the Institutes Auditing Standards Board. He also was international president of both the IT Governance Institute and the Information Systems Audit and Control Association and is now a member of both organizations boards of directors. He was a member of the Institute of Internal Auditors board of advisers and practice vice-chair of the American Accounting Associations auditing section. Before his tenure at USC, he was a partner at Arthur Andersen and a faculty member of the Kellogg Graduate School of Management at Northwestern University.

AICPA Marketing Effort Wins Prizes
Catch Me If You Can, the forensic accounting contest and promotion conceived as part of the AICPAs five-year Start Here. Go Places recruitment campaign, won two Marketing Agencies Association Worldwide Globe Awards for creativity, originality, execution and results. The Institutes program excelled among the more than 330 campaigns of 2004, ranking first in the use of direct marketing and second in interactive media achievement.

The campaign featured an online game designed to change students perceptions of the profession and portray it as an attractive career opportunity. It gave high school juniors and seniors an opportunity to play-act and try solving several intriguing financial crimes. Approximately 32,000 students played the game, nearly 14,000 registered at the promotions Web site ( www.startheregoplaces.com ) and more than 6,000 requested information about an accounting career.


Inside AICPA
AICPA Marketing Effort Wins Prizes
February 2005

Catch Me If You Can, the forensic accounting contest and promotion conceived as part of the AICPAs five-year Start Here. Go Places recruitment campaign, won two Marketing Agencies Association Worldwide Globe Awards for creativity, originality, execution and results. The Institutes program excelled among the more than 330 campaigns of 2004, ranking first in the use of direct marketing and second in interactive media achievement.

The campaign featured an online game designed to change students perceptions of the profession and portray it as an attractive career opportunity. It gave high school juniors and seniors an opportunity to play-act and try solving several intriguing financial crimes. Approximately 32,000 students played the game, nearly 14,000 registered at the promotions Web site ( www.startheregoplaces.com ) and more than 6,000 requested information about an accounting career.


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