| BUY IT OR BUILD IT? Experienced CPAs and lawyers say there
are three basic ways a CPA firm can add a
bankruptcy niche. They are:
To buy a CPA firm with a
successful bankruptcy practice. Although an
acquisition is the fastest way to add
comprehensive services, such practices tend to
prefer to remain independent and purchase prices
can be high.
To hire a CPA with
bankruptcy skills, or an attorney with bankruptcy
experience and a client base, and charge him or
her with building up a niche. David Ringer, CPA,
partner with New York firm Richard A. Eisner
& Co., was brought in to expand his
firms bankruptcy practice under such a
plan.
To build the new business
by learning as much as possible and using
networking tactics to get client referrals from
other bankruptcy professionals. Options include
forming an alliance with a law firm or CPA firm
that already has a foothold in the arena. Staff
can spearhead the new niche, using reciprocal
referrals and providing services to an alliance
partner in your firms best specialty areas
such as tax or business valuation.
Practitioners who want access
to bankruptcy engagements should take these
additional simple steps, adds Steve Comeau,
Meyners & Co. attorney and manager in the
litigation and valuation services department:
They should identify the bankruptcy bar and then
market to it.
The real gatekeepers of
the engagements in bankruptcy proceedings are the
attorneys, Comeau says. Almost all a CPA
firms bankruptcy work comes from the
referrals of lawyers acting as counsel to a
debtor. These attorneys are a close-knit and
specialized group that prefers to work with
professionals they know, he says.
Conversely, a CPA with a client
needing to file for bankruptcy may recommend the
bankruptcy lawyer. A practitioner should be frank
and tell the attorney he or she is interested in
some of the accounting work at the time of the
referral, says Comeau.
MANY
SERVICES ARE NEEDED
Burrage suggests that a firm
make its initial pitch for bankruptcy work in its
strongest service areas. Although his firm
recently tried to get creditors committee
work for the Furrs Supermarkets bankruptcy
petition (a chunk of business worth in the seven
digits, he says), it lost that engagement to
another firm. Instead, because of the firms
expertise in taxes, we wound up getting the
role of filing the final tax returns for the
debtor, Burrage says. Thats
still quite a substantial engagement for us
and will be several years of work for the firm.
Goddard segued into bankruptcy
from a tax position at Coopers & Lybrand.
I was in tax, but I did a lot of bankruptcy
work and it just expanded, she says.
Its useful to remember
that in bankruptcy the debtor still needs general
accounting work such as monthly operating-report
filings, ongoing bookkeeping or tax return
preparation. Whether a debtor files for
protection from creditors under Chapter 11 (which
involves continued operation, reorganization and
possible recuperation of the company) or under
Chapter 7 (which liquidates assets, distributes
them among creditors and dissolves the company),
many CPA servicesgeneral and bankruptcy
specificare required en route. For example,
a CPA can
Provide tax
services. Several CPAs suggested
that firms use tax expertise as a way into the
bankruptcy business. Every entity has to
file tax returns, says David W. Roberts,
CPA, certified fraud examiner and insolvency and
restructuring adviser with Andersen. He advises,
Obtain a list of the panel trustees (as
many as 50 or more in a given district), and then
market your bankruptcy tax-preparation services
to those trustees, typically the
nonaccountants. Panel trustees are both
CPAs and non-CPAs, and the U.S. Trustee approves
them to serve, on a rotating basis in a given
district, as trustees of individual Chapter 7
bankruptcy cases.
Become a panel
trustee. A CPA who is willing to
undergo a thorough background examination can
apply to become a panel trustee in his or her
district. It requires some
experience, Roberts says, so ask your
local trustees office what the
qualifications are.
The trustees office
assigns Chapter 7 cases. Panel trustee members
are required to handle assigned cases even when
there are no assets to pay their advisory fees.
When there is truly nothing, the CPA gets a
nominal statutory fee (and gains
knowledge)along with a chance to be
assigned later to larger, more complex and more
remunerative cases.
Some view being a panel
trustee as a loss leader because you get an
opportunity to work on cases that require
additional services that result in significant
fees, Roberts says.
Become an
examiner. Examiners are
appointed by the court to report on the facts and
circumstances surrounding the bankruptcy,
Roberts says. For example, if the parties to the
bankruptcy disagree about whether its
necessary to appoint a trustee in a particular
case, a judge might ask an examiner to gather
details about the case before making a decision.
Examiners look for preferences (unacceptably
large payments made within 90 days of the
filing), fraudulent conveyances and anomalies
important to the case.
Market to
examiners. This can be another
point of entry into bankruptcy work.
There are many other potential
clients for accounting services, say
bankruptcy-savvy CPAs and attorneys. They are
Companies that want
planning help to avoid bankruptcy or that need a
restructuring recommendation. (If those efforts
are unsuccessful, the debtor still will need
prebankruptcy accounting, referrals and
handholding.)
The unsecured
creditors committee or other nondebtor
parties to the bankruptcy. (Those parties may
need a review of the debtors projections.)
The debtor. (On behalf of
the unsecured creditors, the debtor may obtain
the help of a CPA to avert secured debt
obligations. For example, a CPA examination of
bank-loan covenants might reveal why part or all
of a bank loan doesnt have to be repaid.)
Any of the secured
creditors.
Bondholders.
Restructuring firms.
Employee associations
including unions.
Investment bankers (those
working on an asset sale need valuation
services).
The trustee who may need a
CPA to gather the debtors books and
records, safeguard assets and collect
receivables.
Clients also may need CPA
services such as these:
Preparing projections.
Valuation analyses.
Claims review.
Reconciliations of
creditors claims with the debtors
records.
Assistance in evaluating
and/or structuring deals for the plan to pay
creditors.
Liquidation analyses for
Chapter 7 cases.
THE
DOWN SIDE
The riskiest assignment may be
working for the debtor under Chapter 11, which
carries three nonpayment risks:
The debtor simply
doesnt pay the bill for whatever reason,
which requires the CPA acting as adviser to dun
the debtor or appeal to the bankruptcy court.
The debtor explicitly
objects to paying the CPA for some reason, and
the court upholds the objection.
A Chapter 11 bankruptcy
gets converted to a Chapter 7 bankruptcy for
purposes of liquidation.
This happens more often
than Id like to talk about, says
Davidson.
The examiner role is a bit
different with respect to risk, Roberts points
out. Examiners know that recommending a
conversion to Chapter 7 from Chapter 11 means
they risk not being paid if they have to wait in
line behind others creditors owed administrative
fees first. Yet examiners cant compromise
their integrity by failing to recommend a
conversion when its warranted. There
have been plenty of cases where the examiner
doesnt get paid, Roberts says.
A
LIMITED POOL
The participants in the world
of bankruptcy services admit that most of the
engagements are dispersed among a limited group
of accountants and lawyers. They may work on the
same side of the table for one client at the same
time that they are adversaries for another.
You tend to see the same players over and
over, says Ringer. Although its
not as competitive as you might think,
Comeau adds.
Conflict-of-interest
considerations usually require the work to be
parceled out to several accounting firms, which
means attorneys always are looking for new CPAs
to whom they can turn. And because law firms also
have such considerations, working on one case is
like having an audition with the entire
bankruptcy bar at one time. Bankruptcy
proceedings are resplendent with lawyers,
Comeau says. 
| Preparation
Resources CPAs can
learn about the bankruptcy process and
the services they can provide to clients
by talking to attorneys and to other CPAs
in the field; attending litigation
consulting forums; examining the
standardized forms in the district U.S.
Bankruptcy Court office; and reading
about bankruptcy in books, magazine and
journal articles and newsletters from
bankruptcy law firms and specialty CPA
firms.
Other resources are
The Association of
Insolvency and Restructuring Advisors, airacira.org,
a national not-for-profit organization
serving insolvency and reorganization
accounting practitioners that offers
programs and literature. Membership
information: 541-858-1665.
U.S. Bankruptcy
Court, www.uscourts.gov/bankform,
with links to official bankruptcy forms.
Bankruptcy: An
Overview, published by the Legal
Information Institute of Cornell Law
School, www.law.cornell.edu/topics/bankruptcy.html.
An overview of bankruptcy with links to
federal, state and private sources of
information.
American Bankruptcy
Institute, www.abiworld.org. A
multidisciplinary, nonpartisan
organization dedicated to research and
education on insolvency matters.
AICPA, www.icpa.org,
and CPA2Biz, www.cpa2biz.com, which
offer the consulting services practice
aid Providing Bankruptcy and
Reorganization Services, as well as
selected special publications readings.
Practitioners
Publishing Co., www.ppcnet.com, a good
source of bankruptcy publications. Phone:
800-323-8724.
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