Online Issues > December 2003 > Golden Business Ideas
When
Getting Tough Is Not the Answer Although the saying rings trueand has lots of value in tough economic timessometimes those who are tough can be a bit too tough when they get going and their efforts can become counterproductive. For example, Robert was hired as a vice-president to resuscitate a failing division. Since he knows his job depends on whether and how fast he can succeed, he decides hes going to be the toughest of the tough, and thats where he commits error no. 1. Since the division is on the skids, he concludes that the real problem is not the economysomething he cannot controlbut the staffwhich he thinks he can control. He concludes that employees are incompetent, lazy or both. So off he runs at full speed to correct the problem. But instead of investing time to examine his premise or look for pockets of competence and experience, he effectively writes off the entire staff and brings in some new people with general business knowledgebut little or no specific experience with the divisions operations. Result: The entire staff, already demoralized by their units poor performance, is further demoralized by Roberts assessment of them. Now, even if an employee has a good idea for improving results, he or she remains quiet. Error no. 2: Robert accepts, without question, the advice of the newly hired peoplerevising procedures with little regard for testing their past effectiveness. Result: Further loss of morale among staff; some even begin exhibiting signs of passive aggressionfinding subtle ways to sabotage results. Error no. 3: To prove how tough he is, Robert raises the productivity bar, demanding his division increase output by 10%. Result: In the effort to meet these higher levels, errors and product defects risefurther weakening staff spirit and confirming Roberts premise. Error no. 4: When the vice-president sees no signs of improvement but, instead, evidence of further slippage, he redoubles his effortsonly to redouble the problems. Conclusion: The really tough manager doesnt have to be tough all the time. Customer Surveys
That Really Work What are the right questions? The two keys ones are: Where does the company need to improve, and how can it accomplish that goal? Suggestion: Dont try to conduct the survey yourself. Instead, hire an experienced interviewer to poll past, present and prospective customers. That way, youll get a wide variety of perspectives, making the survey more useful. Why the Boss
Should Sign the Checks Added benefit: Knowledge that company management sees all the checks deters frivolous spending and even fraud.
|
|||