| EXECUTIVE
SUMMARY |
CPA FIRMS THAT
USE WORK-FROM-HOME arrangements
with eligible staff say there are clear
operational benefits: They save money
because theres less absenteeism,
they increase production, and they are
able to keep high-quality employees
longer. SITUATIONS
THAT OTHERWISE MIGHT take a CPA
out of the workforcesuch as a
broken leg or a new babysometimes
can be worked around by telecommuting.
With it, an enterprise can continue its
work unaffected by highway or rail
disruption, weather disasters or civil
disturbances, and staff can keep going on
a project through holidays and long
weekends if necessary.
MOST
MANAGERS HAVE CONCERNS ABOUT how
to keep track of what a remote CPA
actually accomplishes from home. Allaying
such anxieties starts with having a clear
worker eligibility policy, defined
performance standards and a well-planned
program.
THE BASIC
TELECOMMUTING TOOLS are
familiara computer, appropriate
software, a desk in a quiet area, a
printer, fax machine, scanner, designated
connections and a phone.
SECURITY IS
A CONCERN ANYTIME COMPUTERS are
used but especially for remote computers.
Wide area networks have many extra
protections. One CPA considers his
hardware firewall a great investment for
under $200.
BEFORE
STARTING A TELECOMMUTING PROGRAM, a
firm should check relevant state and
federal labor laws; appoint a steering
committee and coordinator; develop a
comprehensive description of the program;
set guidelines to choose candidates;
design and conduct training; provide
equipment and technical support to its
workers at home; ensure seamless
communication between staff, supervisors
and clients; have a system to monitor its
effectiveness; and have a promotion and
advancement system that encompasses its
teleworkers.
|
| SARAH E. PHELAN, JD, is a New
York-based attorney and freelance writer.
Ms. Phelan was formerly a senior manager
with Deloitte & Touche and a
technical manager in personal financial
planning at the AICPA. Her e-mail address
is Phelanlaw@prodigy.net. She gets a lot done from her
home office. |
esides protecting staff and data by dispersing
workforces geographically, CPA firms that use
work-from-home arrangements say there are clear
operational benefits: They save money because
theres less absenteeism, they increase
production and they keep high-quality employees
longer. CPAs who no longer spend two to four
hours daily on a commuteas they do in many
parts of the United Statessay they can
direct time and energy to the job that would have
gone into travel. Heres how some CPA firms
use technology to extend firms borders in
ways that benefit the organization as well as the
individual.
NOT
JUST AN EMPLOYEE PERK
Although telecommuting, or teleworking, had been
a stagnating trend before September 11, financial
services employers have been reconsidering what
it has to offer, said a Wall Street Journal article
last fall. It gives employers several advantages:
access to expertise thats unavailable
nearby, the ability to work across time zones via
e-mail at any houran asset for working with
businesses overseas or long-distance outsourcing
(see Overnight
to India, JofA,
Jun.00, page 57)and it serves as de facto
business-interruption insurance. Firms can carry
on unaffected by highway or rail disruption,
weather disasters or civil disturbances, and
staff can keep going on a project through
holidays and long weekends if necessary.
| From a teleworking CPAs
perspective, doing the job from home is
attractive for many reasons. A quiet home
office has fewer distractions. During a
demanding season or project, a CPA can
sidestep after-hours issues of building
access, working in a deserted office
complex, being on the road late at night
or having a different schedule from a
colleague. Someone who has a broken leg,
a sick family member or who is having a
babywhich might take that person
out of the workforcecan get around
it by telecommuting. Some CPAs perform
most of their work on the road, using
technology to communicate with the
central office from client locations as
well as from a home office. |
More
Employees Do It
Twenty
million people telecommute at
least one day each month, more
than three times the number that
did so a decade earlier. Source:
International Telework
Association and Council study, http://www.homebiztools.com/telecommute.htm.
|
|
TAKE TIME TO ACCLIMATE
Most managers fear losing control and have
concerns about how to keep track of what a CPA
actually accomplishes off-site. Allaying such
anxieties starts with having a clear
worker-eligibility policy, performance standards
and a well-planned program. For example, Deloitte
& Touche, which has won awards for workplace
sensitivity to womens issues, permits staff
members to telecommute only after theyve
been with the firm at least two years and have
gotten outstanding performance reviews.
| Because both employers and
employees need time to know each other,
its unwise to offer telecommuting
as a recruitment incentive for
entry-level CPAs, says Ron Lague, CPA and
managing partner of Kenney, Dennen and
Lague, a three-partner, 20-person firm in
Andover, Massachusetts. Early
career CPAs need the mentoring, training
and indoctrination into a firms
culture that an office setting gives
them, he says. But whatever
their individual schedules, all firm
staff should come together at least once
a week. To see each other less weakens
the connectivity that makes a firm strong
and prosperous, says Lague. TOOLS
AND TERMS
By now most CPAs are familiar with the
basic tools: a computer, appropriate
software, a desk in a quiet area, a
printer, fax, scanner, designated
connections, such as DSL or cable, and a
phone. They can make do with lessa
portable computer, Internet connection
and phoneand handle outputting and
distribution at the office or though a
neighborhood facility. Call-forwarding,
voice mail, mobile phones and e-mail make
location irrelevant in many instances,
too. Besides hardware, there are
potential issues about labor law,
liability, software use, workflow and
coordination that may affect
remote-office workers. A CPA firm
starting a teleworking programsee
Resources, Getting Started Checklist, and Teleworker
Costswill
increase its chance of success if it
Checks relevant state and
federal labor laws.
Ascertains how its insurance
liability will be affected.
Thoroughly researches remote
work opportunities for the firm.
Writes a comprehensive
description of tasks suitable for an
off-site program.
Sets guidelines for choosing
teleworker candidates.
Designs and conducts training
for systems, software and work
coordination.
Provides equipment and
technical support to its workers at home.
Ensures seamless
communication between staff, supervisors
and clients.
Monitors the programs
effectiveness by comparing goals met with
staff objectives.
Has a promotion and
advancement system that encompasses
teleworkers.
|
Getting
Started Checklist
Get
management commitment and name a
project champion or advisory
committee. Talk to
people in other companies or
organizations with similar
situations. When in doubt, start
small.
Develop
policies that address goals,
scope, eligibility criteria and
selection process for
telecommuters, equipment needs
and time lines.
Set targets
for optimum number of
participants and number of
out-of-office hours. Incorporate
expected seasonal swings in
workload.
Assess
costs and savings. Develop a
budget.
Systematize
files and file sharing to
facilitate searches; in-office
staff will need to easily locate
any data remote workers ask for.
Ensure data
backup on remote workers
computers. Plan for timely
software updates, too.
Set
minimums for in-person contact
with management. This will vary
with tenure of worker.
Determine a
standard time frame for at-home
work. Will worker be available at
conventional business hours or at
certain hours during the business
day? Many home workers hit
the desk in the early
morning or late evening, but you
may want to designate core
contact hours.
Develop
policy on equipment maintenance.
Will firms tech support
person deal with a remote office
crash or an upgrade, or will
worker call a local expert and
get reimbursement?
Consider
suitability of workers
proposed location: Is space
adequate? Are there distractions?
Will office equipment create
hazards?
In
consultation with your insurer,
develop standards for physical
safety of workers and equipment
at home (such as smoke alarms,
electrical wiring, access to fire
exits).
Determine
whose insurance policy covers the
office equipment for casualty and
theft.
Evaluate
and troubleshoot on an ongoing
basis. Calendar a date to review
the project and set second-wave
goals six months out.
|
|
Positions generally
suited for telecommuting are those in which a
worker
Doesnt need more than
once-a-week face-to-face interaction.
Can meet clear work objectives.
Can meet clients needs
long-distance.
Will find uninterrupted time offers a
productivity boost.
USES
RANGE FROM SPLIT SHIFTS TO
Woody Levitan, CPA and managing partner of
Levitan, Yegidis and Goldstein in Wallkill, New
York, says he has more than doubled his
firms gross revenues over the past 10 years
without a corresponding increase in head count.
He added an office in his home in 1995 and now
considers the tools that help him telecommute
among his most important business assets. Most
days Levitan works at home late at night and
early in the morning to get uninterrupted time in
which to respond to the e-mails from Malaysia,
Japan, Australia and England that are part of the
firms business-development work. He does
the rest of his jobmentoring, coaching and
administrationat the central office.
| Nicole Hendren, CPA and firm
administrator at Williams, Overman,
Pierce & Co. in Raleigh, North
Carolina, also works a split day. She is
at the firm Monday through Friday from
8:30 to 3:30 but, to be close to her
family, puts in the rest of her time from
home. Usually, she gets in these hours by
working weekday evenings from 7:00 to
9:30, but sometimes assignments spill
over into the weekend. She schedules
meetings, negotiations and interviews for
the central office. Hendren, whose job
involves relatively little client-service
work, says she nonetheless has
partnership as a goal, and her managing
partner is aware of it. (Also see Partner
and Twins: A Banner Year and CPAs Who Are Making It Work.)
TOTAL
IMMERSION
Lagues firm is in the eighth month
of a major technological upgrade that has
made most of its people mobile. On a
recent day, 19 of the firms 20
staff members were working away from the
central office. To achieve this, the firm
installed customer relationship
management (CRM) software, which provides
an office intranet, accessible via the
Internet from any location. The system
comprises client data, staff assignments
and workforce management
automationa time-and-activity
feature that lets partners and managers
make assignments and track in real time
what staff members work on at home or
while on the road. A Web portal is part
of the package, and the system ultimately
will offer clients access to their
records, too.
Making CRM software the
fulcrum for firm operations is a bold
change that would not have been possible
without completely rethinking workflow,
scheduling and client
interactionthat is, designing and
implementing an extended corporate
network, Lague says. Effective uses of
CRM software include sharing client
information and monitoring client
service. An individual firms
methodology for filing
information is as important as the
technology, Lague says. Hes
disciplining himself to plug all new
information into the firms new and
monstrous database. Lague is
enthusiastic about the new tools, but big
systems are expensive, and its too
soon to gauge the firms return on
investment, he says.
THE SPACE-TOOLS
CONTINUUM
Lague and Levitan use virtual private
networks (VPNs), which are more complex
than other wide-area-network (WAN)
arrangements but provide a private
Internet tunnel from a remote
computer to a firms server, and
they recommend them. Before
Levitans firm got a VPN, he used a
portable Jaz drive to carry files back
and forth and worked directly on it. (The
two-gigabyte Iomega Jaz SCSI internal and
external drives for Macs or PCs hold a
lot of data but are notorious for
crashing.) At home, Levitan now has a
computer with a flat-panel monitor and
one gigabyte of RAM (his office has only
512 megabytes). He had to train himself
to save files to the network rather than
the drive.
|
Resources
Teleworking
information is on the Internet
and available from sources such
as the following:Organizations
American
Telecommuting Association (ATA),
Washington, D.C., www.knowledgetree.com/ata.html.
Gil Gordon &
Associates/Telecommuting,
Telework and Alternative Officing
Resources, www.gilgordon.com.
International
Telework Association and Council
(ITAC), Washington, D.C., www.telecommute.org.
Jala International, www.jala.com.
Books
Flexible Work
Arrangements in CPA Firms, AICPA,
1997.
Creating a
Virtual Office: Ten Case Studies
for CPA Firms, by Anita
Dennis, AICPA, 1997.
The Distance
Manager: A Hands On Guide to
Managing Off-Site Employees and
Virtual Teams, by Kimball
Fisher and Maureen Duncan Fisher,
McGraw-Hill, 2000.
Telecommuting
Success: A Practical Guide for
Staying in the Loop While Working
Away from the Office, by
Michael J. Dziak, et al., Jist
Works, 2000.
101 Tips for
Telecommuters: Successfully
Manage Your Work, Team,
Technology and Family, by
Debra A. Dinnocenzo,
Berrett-Koehler, 1999.
Software
Most
available products can be
customized for home, small
business or corporate settings.
Pricing can be per business or
per user. Here are some sites to
kick off a search.
www.symantec.com (for
pcAnywhere and Norton AntiVirus
and many other packages).
www.laplink.com (for
LapLink Gold 11 remote control
and remote access software).
www.cosession.com (for
Co-Session products).
www.microsoft.com (for
networking solutions).
|
|
Digital subscriber line
(DSL) or cable connections, the most common
telework links to a central office, provide very
fast data transmission. When a remote worker
connects to a VPN or a WAN, the speed of the link
between the main-office computer and the Internet
is as important as the speed of the home system.
A frequent network problem in homes using cable
for both a computer and several TVs is that
splitting the signal to serve them causes it to
degrade and disrupts the Internet connection. If
other nearby households use cable Internet
connections, the signal left may not be robust
enough to transmit big tax files, for example.
One CPA solved the problem by having a dedicated
cable line run directly into her home-office
computer.
| CPAs Who Are
Making It Work |
| I Can
Do It All From Home Practitioner:
Woody Levitan, CPA
and managing partner.
Firm
name: Levitan,
Yegedis & Goldstein LLP.
Location:
Wallkill, New York.
How
long has firm had a telework
program: Informally,
seven yearswas a longtime
pcAnywhere 32 user. Virtual
private network (VPN) implemented
April 2002.
Firm
CPAs who work from home: Managing
partner and one other partner.
Best
practice efficiencies: Anything
I can do in the office I can do
from home.
Best
software: MS
Outlook with Exchange Server.
Best
resource: The
firms computer consultants,
ALOS Micrographics Corp. of
Montgomery, New York.
Best
thing about the program
configuration: Setting
up its virtual
desktop arrangement so home
had same capabilities as office
and getting voice mail via
desktop PC over computer
speakers.
Disadvantages:
Initial
configuration of VPN. Had to give
up Office Logic, a really
nice little program from
LAN-Aces, because it was
incompatible.
Budget
for implementation: An
office that already has an MS
network can do this for a modest
incremental cost. Windows SBS
(small business server) comes
with Microsoft Exchange, which is
licensed for up to 50 users. Once
set up, the incremental cost for
additional users is very low:
their home computer, their
monthly fee for high-speed
Internet access and the cost of a
hardware firewall at home (under
$200).
How
teleworking will be part of the
firm in the future: It
will definitely be rolled out to
additional users.
E-mail:
Woodyl@LYGCPAS.com
|
As
Quiet as a Saturday Morning Practitioner:
Nicole Hendren, CPA
and firm administrator
(comptroller and HR functions).
Firm
name: Williams,
Overman, Pierce & Co.
Location:
Raleigh and
Greensboro, North Carolina.
How
long has firm used working from
home: Three years.
Firm
CPAs who work from home: Lots
of people sporadically, but not
formally.
Best
practice efficiencies: Forces
planning and focus, both in
office and at home; improves
concentration.
Best
software: Remote
Administrator; will be replaced
with a wide area network.
Best
resource: Managing
partner support.
Best
thing since starting: Discovered
how effective I could be at home.
(Its something like
going into the office on a quiet
Saturday morning.) Ability
to balance work with family.
Disadvantage:
You have to plan
well.
Worst
thing we did since starting: We
were too optimistic about our
ability to use the Remote
Administrator software to achieve
precisely the level of efficiency
we had in the office. You need to
be realistic about the
capabilities of the technology.
Firm plans to roll out speedier
technology by yearend.
Budget
for implementation: Employees
pay for hardware and home cable
connection out of pocket.
How
teleworking will be part of the
firm in the future: We
dont expect to work from
home as often in the future.
Its a different economy
from a year ago, and employees
are less demanding. But when the
economy does come back, offering
work-from-home options will be
part of staying competitive.
E-mail:
NH@wopcpa.com.
|
|
Security issues
are a serious concern wherever computers are
used, and a firm needs to take extra measures
with remote computers. Antivirus software,
passwords, user IDs and software firewalls are
important to keeping data safe. Levitans
firm purchased a Netgear cable/DSL VPN firewall
that he uses at home. He calls this extra level
of protection a great investment for under $200.
Maintaining the confidentiality and safety of
hard copies is also a concern. Levitan uses very
few paper documents that are not already backed
up in the firms computer system or in the
system of a third party such as a bank or law
firm.
As for Hendren, her home system
is connected to her central office with Remote
Administrator software, which sees
the work in progress on all linked computers. It
randomly generates encryption for all data,
screen images, mouse movements and keys and can
protect its code from being altered. To increase
speed, her firm plans to roll out a new wide area
network, which includes a T-1 (high-speed) line
between office and Internet, Hendren says. About
half her firms professionals have laptops,
so the creation of a WAN lets them take the
equipment home and connect into the firms
main computer via cable Internet access. She is
negotiating with the local cable company for a
group discount.
Teleworker
Costs
Costs for starting a home office
can range from nothing if a worker
already has a laptop computer and phone,
to six figures for a virtual private
network for a firm with dozens of
employees. Here are some costs to note. |
Phone. Monthly cost for
a second phone averages $25 per month.
Some workers prefer to dedicate a
separate phone line to fax and Internet
use, for a total of three lines (home,
business and fax/Internet). Quality
handsets that include a speakerphone are
available for less than $75. Wireless and
headset phones also are reasonably
priced. Pager,
cell phone. Initial cost is
$100 to $200, plus ongoing access
charges, which vary widely by service
provider and amount of use.
Answering
machine or voice mail. Prices range
from $30 or more for a machine to $7 per
month for phone company voice mail, which
includes call-forwarding, remote access
and privacyplus, the cat cant
knock voice mail off the hook.
Computer,
monitor and keyboard. Prices range
from $900 (basic desktop) to $3,000
(high-end desktop, monitor, speakers) to
$7,000 (high-end laptop plus plug-in
keyboard, flat-screen monitor).
Printer. Prices range
from zero (to use central-office printer)
to $100 (slow and small) to $500 (speedy
and robust).
Fax. Prices range
from zero for desktop faxing to $100 or
more depending on speed and paper
quality.
|
Desk. Prices range
from $25, used, on up to very pricey
antiques. For computer use, look for a
26-inch height, a keyboard tray or place
to attach one. A table can be
multifunctional in a home setting. Chair. Very important
for productivity. Can be bought for $35
used, but the quality available at $200
to $300 is much better. Experts recommend
armless chairs, so buying high-end
executive chairs at $500 or
more can be counterproductive.
File
cabinet, with lock. CPAs need to
secure client documents, and volume can
easily exceed any desk-drawer storage
capacity. Prices range from $75 (small,
used) to $600 (big, new, with lateral
drawers).
Computer
software. Additional
copies or user licensing may be required.
Cost varies.
Equipment
maintenance and repair. Cost varies.
Vendor travel charges may apply.
Insurance
coverage. Equipment that
travels, like a laptop or cell phone, is
vulnerable. Homes, like offices, have
fires and floods. Replacement costs vary.
|
HEAD HOME
As technology continues to get better and the
cost of connectivity keeps dropping, firms that
want productivity gains and to recruit and retain
good people will more often start to think
outside the box about how to get work done
more efficiently and conveniently. Soon, the hard
questions will be what to wear to the office when
its only 15 feet away and how to mark an
official start to the day. One CPA says that to
have a clear beginning to her at-home workday,
shes developed a little ritual: She dresses
for business, goes out the front door, comes in
the side door and boots up. 
CASE STUDY
Partner and Twins:
A Banner YearIt
was a crazy year, says Lori Conaty,
CPA, of 2001. People would call to
congratulate me and I wouldnt know
whether they were talking about my making
partner or having twins. Conaty is
a first-year corporate tax partner at
Pirolli, Deller & Conaty in Warwick,
Rhode Island. The firm had instituted
telework in 1998, when Conaty, then a
senior staff associate, had her first
child (see A Good Hire
Is Hard to Find, JofA,
Oct.98, page 89). So her partners
didnt flinch when she announced in
November 2000 that she was pregnant, this
time with twinsdue in May, right
after busy season.
Wed just had a new partner
withdraw after only 10 months and Lori
was slated to become a partner on January
1, says partner William R. Pirolli,
CPA. So we knew we were going to be
in for a very challenging filing
season.
She made partner as scheduled, and the
firmwhere shes worked for 10
yearsset her up with a home office
in expectation of the arrival. The timing
was perfect: In late February her doctors
told her she could no longer work 60
hours a week and forbade her to commute
to the main office. They prescribed a
schedule of an hour and a half of work,
followed by an hour and a half of rest,
up to a maximum of 20 hours a week. It
wouldnt have been doable without
the ability to telework.
In May she gave birth to
beautiful twin boys, says Pirolli.
After taking several months off,
she began a schedule of three days a week
at the office and two days of
telecommuting, which she still keeps to.
We never wavered on making her a partner
as scheduled. We believed in her then and
even more so now.
Conaty recognizes that her firm has
been extraordinarily supportive and says
close relationships with clients
helped, too. Clients
initially were reluctant to bother me
with phone calls on my at-home days, but
theyre getting over that, she
says.
Conatys workspace is a separate
office in the lower level of her
ranch-style home. Although she has
full-time, in-home child care, she
sometimes does clerical tasks while
keeping one eye on the kids in a nearby
playroom. At the end of the day, she also
works while her three preschoolers are
asleep. Those hours between 8:00
and 11:00 p.m. are greatespecially
during tax season, she says.
Conaty plans ahead and takes files
home or e-mails them to herself before
she leaves the main office. She says the
worst thing about telecommuting is
packing, lugging and unpacking files. If
she forgets something, she calls and asks
the office administrator to e-mail it.
One of the best things shes done
has been to organize computer files
systematically to enable office staff to
access and e-mail additional files
easily, she says.
Her firm has given her good tech
support, and she says, Our network
consultants, I NET of Cranston, Rhode
Island, have been our best resource. They
were very down to earthand they
speak both computerese and English.
She recommends seeking out full-time
computer consultants, not those who do it
as a second job. The best
tech tool has been high-speed Internet
access. The cost for computer, printer,
fax and monthly Internet connection was
under $2,000, but that figure
doesnt include home-office
furniture or a home phone line.
Not all tasks are suitable for
telecommuting, however. Now that
shes lived through the learning
curve, she knows that projects requiring
access to 6-year-old files are better
suited to the main office, for example.
Getting things done efficiently is
the name of the game, says Conaty.
We make accommodations as
required to ensure that she is a fully
contributing partner, says Pirolli.
He has never regretted the firms
decision to accommodate her. We
would love to show all practitioners that
you can indeed make these types of
situations work.
Conatys e-mail address is Lconaty@cpaadvise.com.

|
|