Inside AICPA

Inside AICPA

www.aicpa.org

New director to manage Institutes international relationsAICPA personal finance Web site twice honoredInstitutes CPA Marketing Tool Kit cited for excellence.

Institute Appoints Liaison for International Activities
The AICPA in June named Gary M. Scopes, CPA, to be its director, international relations. He brings to the position experience in auditing, standards implementation and ethics enforcement. In addition to helping establish the auditing profession in several nations and consulting on projects sponsored by the U.S. Agency for International Development and the Asian Development Bank, Scopes has served with the International Federation of Accountants and the International Accounting Standards Board.

AICPAs Financial Literacy Site Wins Laurels
The Institutes online personal finance community won honors in two competitions. The primary site (www.360financialliteracy.org), which promotes CPA pro bono efforts to educate the public in personal finance, earned a Communicator Crystal Award for excellence in communication to its target audience. In addition, the sites latest addition (www.360financialliteracy.org/women), which is dedicated to providing information and practical tools women can use to better manage their money and plan their financial future (see News Digest, JofA, Jul.04), received WebCPAs Web Star of the Week Award, which recognizes Internet-based resources of value to CPAs and their clients.

Institutes Marketing Resource Gains Prize
The AICPAs CPA Marketing Tool Kit won a Big Apple Award from the Public Relations Society of America for exceptional support of marketing communications. Meanwhile, the Institute augmented the kit with a new brochure and speech designed to help members market their business consulting services to clients (www.aicpa.org/cpamarketing). These new resources offer guidance on forming a sole proprietorship, partnership, limited liability company and S or C corporation. The tool kit Web site also includes a downloadable logo bearing the professions new tagline, America Counts on CPAs. Direct questions or comments on the tool kit to cchinnici@aicpa.org.