ou want to tell 130 clients about several new
professional services and send them updated fee
schedules. You considered outsourcing the project
to a direct-mail ad agency and found the setup
alone for each variation of the letter was
$65way over your budget. Worry not. This is
a job your support staff should be able to handle
after reading this article.
Key to
Instructions
To
help readers follow the
instructions in this article, we
used two different typefaces:
Boldface
type is used to identify
the names of icons, agendas and
URLs.
Sans serif
type shows
commands and instructions users
should type into the computer and
the names of files. |
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Well use
Microsoft Offices Mail Merge
function, which merges and integrates documents
and data sources, to customize the letters. The
final product will be 130 personal letters to
each clients contact person.
The setup takes just a few
minutes. You have two options: Use the Mail
Merge toolbar (exhibit 1, below)a shortcut method that
youll probably prefer once you get the hang
of itor the wizard, which takes you through
the process step-by-step. Well demonstrate
the process with the wizard so you can see how
each step works.
To open the
wizard, click on Tools, point to
Letters and Mailing and click on
Mail Merge. Your screen should
resemble exhibit 2;
however, yours obviously wont have the main
document letter we prepared to illustrate the
process. Notice that our letter lacks a contact
persons name, an address or a salutation;
we will add that later. Notice, too, that on the
bottom right-hand side of the screen the wizard
is ready for you to launch the first of six
steps.
Step
1: Under Select document
type, click on Letters
because that is the type of document you want to
create. Then click on Next: Starting
document at the bottom right of the
screen, to bring up the screen shown in exhibit 3.
Step
2: Under Select starting
document, choose the setup for your
letter from the following options: If you are
starting from scratch, click on Use the
current document. If you want to use a
template, click on Start from a template.
And if you already have a saved letter you want
to open, edit and send, click on Start
from existing document.
Since you do not have a letter
ready, select Use the current document and
then compose your letter.
Then click on Next:
Select recipients (exhibit 4).
That moves you
to step 3 and produces the screen shown in exhibit 5.
Step
3: Insert the addresses of your
clients by choosing one of the first two options
shown in exhibit 4, or you can type a new list
(that process will be described later). In our
example, since we have the information stored in
an Access database table, we select Use
an existing list under Select
recipients and when we click on Browse
to find the list, the Select Data Source
screen appears (exhibit 6,
below).
To browse
through your folders for the address table, click
on the down arrow next to My Data Sources.
Find the desired database, click on it, and the Select
Table dialog box appears (exhibit 7, below). It lists all the tables
available in that database. We have highlighted
the Client table.
If your client
list is in Outlook, click Select
from Outlook contacts (exhibit 8).
That evokes the Select
Contact List Folder (exhibit 9).
If you wish to
create a new list, click on Type a new
list and Create (exhibit 10).
That brings up
the New Address List screen (exhibit 11, below).
Fill out each
clients information and click on New
Entry for each additional entry. After
entering all the names and addresses, click on Close
and name and save your new list so you can use or
edit it later.
For those readers following
along using Word, please note that you will not
be able to proceed to step 4 until you have at
least one recipient established.
Step
4: Now it is time to write or edit
your existing letter so click on Next:
Write your letter (exhibit 12, above). Click on Next
to evoke the Mail Merge screen (exhibit 13, below).
Begin by
clicking on Address block to
specify the address elements. As shown in exhibit 14, below, you can choose one of many
different formats for the persons name,
whether to include the company name in the
address and whether to insert the postal address.
If you are using
Microsoft Access, click on the Match
Fields option (see bottom of exhibit 14). That brings up the Match
Fields screen (exhibit 15), which requires a link for each
element of information (last name and first name,
for example) to its corresponding database field.
After
youve matched the fields and clicked on OK,
youre ready to add the greeting line. Go to
the Mail Merge screen (exhibit 13) and click on Greeting Line
to specify the greeting elements.
Fill in the requested
information (exhibit 16)
and click on OK.
Return to the Mail
Merge screen (exhibit 17) and click on Next: Preview
your letters. That brings up the screen
shown in exhibit 18.
You now can
preview each custom letter by using the back
(<<) and forward (>>) arrows or by
clicking on Find a recipient.
Note in exhibit 18
that we used the arrows to display our 130th
recipient. Be aware that you still can make
changes to the letters, such as editing the
recipient list or excluding recipients by
selecting the appropriate function.
Return to the
Mail Merge screen and click on Next:
Complete the merge (exhibit 19).
Step
5: At this point you can complete
the merge setup, or if you wish, you can click on
Previous: Write your letter and
further edit the letters or print them.
As you can see, Mail
Merge is a powerful tool that will save
you time and money while creating professional,
personalized letters. You also can use it to set
up customized e-mail messages, envelopes and
labels or a directory of addresses. 
BONNIE BRINTON ANDERSON, PhD,
is an assistant professor of information systems,
School of Accountancy and Information Systems,
Brigham Young University, Provo, Utah. Her e-mail
address is bonnie_anderson@byu.edu. LARYSA V. OPRYA is a graduate student
at the School of Accountancy and Information
Systems. Her e-mail address is opryalv@hotmail.com. MARSHALL B. ROMNEY, CPA, PhD, CFE, is
a professor of accounting and information systems
at Brigham Young. His e-mail address is mbr@byu.edu.
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