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July 22

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Developing Your Personal Brand Equity

Article Building a reputation in the accounting profession takes time, but is critical to success. Traditionally, partners built their reputation, or personal brand, by pushing information out to clients, prospects and friends. The timeworn mantra “it’s not what you know, but who you know” has been a fundamental building block for
Published on January 28, 2011

Untying the Invasion of Privacy Knot

Article Much of the time business ethics is straightforward or, as the philosophers G.E. Moore and H.A. Prichard and R. Audi argue, a matter of intuition. But there are times when two sound moral principles collide and a considerable degree of practical deliberation is required to untie the moral knot. This
Published on January 28, 2011

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