Press Release



Jeff May

The Cloud as a Catalyst for Transforming Accounting Firms and Their Clients 

New CPA2Biz conference Oct. 28-30 offers insight into rise of ‘Digital CPA’ practices 
Published October 03, 2012

CPA2Biz, the technology subsidiary of the American Institute of CPAs, is sponsoring “Digital CPA: 2012 CPA2Biz Cloud User Conference,” an event that will examine ways accounting firms can tap cloud-based services to help their clients make quicker, better-informed business decisions. CPAs who move to the cloud can boost their productivity and offer higher-margin work such as outsourced CFO and controller services. 

Oct. 28-30, 2012

The Gaylord National Hotel, Washington, D.C.

Thought leaders, key service providers and firm representatives from the cloud accounting sphere, including:

n  Geoffrey Moore, author of the business bestseller “Crossing the Chasm,” is a keynoter and will deliver results of research he’s conducted on the coming digital revolution in the profession.

n  Barry Melancon, CPA, CGMA, president and CEO of the AICPA, will talk about technology and how it ties into trends within accounting.

n  George Will, Pulitzer Prize-winning author and the country’s most widely read political columnist, will provide commentary on the presidential race and potential outcomes on the U.S. business climate.

n  Erik Asgeirsson, president and CEO of CPA2Biz, will talk about building Digital CPA practices from the ground up.

n  Numerous experts from firms that are already using cloud solutions to expand their business, broaden their geographic reach and serve clients better.

For press credentials for the event, please contact Shirley Twillman at stwillman@aicpa.org. For other details on the conference, contact Jeff May, (212) 596-6122, jmay@aicpa.org.

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