AICPA Announces Practitioners Tool Kit for Peer Reviewers
The AICPA has just released a Peer Review Practitioner’s Tool Kit as part of the initiatives the AICPA is undertaking to enhance the Peer Review Program.  This Tool Kit provides samples and guidelines that both new and experienced peer reviewers can use to help them in promoting their peer review services and develop their practice. 

The Practitioner’s Tool Kit includes several documents to assist peer reviewers in marketing their practice:

• Marketing Peer Review Services Prospect Q&A - provides answers to several questions that your peer review prospects may have.

• Introduction Letter to Prospect Firms – This sample letter provides a guideline for reaching out and informing your network of CPA colleagues and prospects about your peer review practice and asks them for consideration when their firm engages a new reviewer.

• Top Marketing and Sales Ideas - this document provides potential marketing and sales strategies and tactics that can be implemented to help grow your peer review practice.

• Pipeline Tool – this tool provides a mechanism to help in tracking and following-up with potential prospects, especially given the long “lead cycle” between reviews.

• Internal Positioning Document - This document provides answers to several anticipated questions that decision makers inside your firm may have about developing a peer review practice and is designed to help you generate internal commitment to, and support for, a peer review practice.  

The Practitioner's Tool Kit further includes Practice Management Tool Kits to assist peer reviewers in performing their reviews.