PFP State Resource Sharing 

    Welcome to the AICPA’s Personal Financial Planning (PFP) Resource Sharing Program!  We are proud to work with your state and provide our members with great information to help them be more successful. This Web page will serve as the instructions for posting PFP information along with recommended abstract text, attribution and copyright. 

    State societies are welcome to use the content provided below on their Web sites and link to valuable resources on the PFP division’s Web site ( Below you will find the sample abstracts for all content provided.  For each abstract, a link is provided in bold blue. If you feel you are missing anything, please contact staff liaison, Susan McAndrew.

    Who to Contact

    Susan McAndrew, CPA

    Project Manager, PFP Division


    Phone:   919.402.4829

    Fax:       919.490.4329



    Any PFP related content or link should contain the following, prominently displayed with the content and link:

    The AICPA’s PFP Section is the premier provider of information, tools, advocacy and guidance for CPAs who specialize in providing estate, tax, retirement, risk management and investment planning advice to individuals and closely held entities.  The primary objective of the PFP Section is to support its members by providing resources that enable them to perform valuable personal financial planning services in the highest professional manner. Members of this section broaden their technical expertise, improve their professional competence and receive resources to deliver high-quality, profitable PFP services. Visit for more information.


    Copyright © 2010 by the American Institute of Certified Public Accountants, Inc., New York, New York.

    Roadmap to Developing and Managing a CPA PFP Practice
    The Roadmap to Developing and Managing a CPA Personal Financial Planning Practice is your PFP atlas, with the information you need to plot a route to successfully add personal financial planning as another value-added service to your established practice. Client retention is a key factor in the success of any firm. Deepen your relationship with your clients and increase their reliance on you as their trusted advisor by providing formalized personal financial planning offerings. 

    Topics covered in this reference guide include: Scope of PFP Services, Developing a PFP Practice, Organizing a PFP Practice, Managing a PFP Practice, Assessing Costs and Risks, Setting Fees, Documenting the Engagement Understanding, Marketing PFP Services, Legal, Regulatory, Compliance and Fiduciary Considerations, Common Models for Adding Investment Advice, Registration Requirements for Investment Advisers, and Where to Locate Additional Resources and Support.
    Download the Roadmap to Developing and Managing a CPA Personal Financial Planning Practice.

    Checklist to Analyze Tax Return for Personal Financial Planning Opportunities
    Looking for ways to expand your services to existing tax clients? Download a checklist developed by leading CPA financial planners to find personal financial planning opportunities in your tax practice. This checklist will help you analyze and identify key issues to consider as you prepare, review and discuss your individual tax returns with your clients.

    Statement on Responsibilities in Personal Financial Planning Practice
    In January 2011, the Personal Financial Planning Executive Committee issued the revised edition of the Statement on Responsibilities in Personal Financial Planning Practice to provide guidance to the CPA financial planner and ensure that the highest standards of integrity, professionalism and competence be applied to the delivery of personal financial planning services so as to serve the best interests of the public, regardless of the form of the member’s practice. Download the updated SOR.

    PFP Practice Management Study
    As advisors to individuals and businesses of all sizes, CPAs enjoy a collective reputation as some of the most trusted in the professional services industry. They are well positioned to capitalize on the opportunity that exists within the financial planning/advisory market, and many are successfully operating and growing the requisite capabilities to provide such services within their firms.

    In the first study of CPA financial planning/investment advisory practices, Moss Adams and the AICPA draw upon detailed information provided by 431 practices falling into various business models across the country. The growth of CPAs in this practice area has been steady for several decades with a significant rise in the 1990s and continuing into the new millennium. CPAs are unique in that they are positioned as clients’ trusted advisors and possess the necessary skills to expand their services in this area. While the study is dated in some respects due to the downturn in the markets and economy over the past year, the content that speaks to challenges and how they are being addressed, best practices of the most successful firms and issues specific to business models, continues to be relevant. Read
    the AICPA/Moss Adams LLP 2007 Personal Financial Planning Practice Study.

    The CPA’s Guide to Investment Advisory Business Models
    Are you providing investment advice? This question is more complex than most advisors realize. Whether you believe you are in the business of providing investment advice or not, all advisors who touch the areas of estate, tax, retirement, insurance or investment planning should educate themselves on what the SEC believes to be investment advice.  The following publication from the AICPA’s PFP Section, The CPA’s Guide to Investment Advisory Business Models, provides guidance about registration requirements and explains the complex issues involved.  Access a copy of The CPA’s Guide to Investment Advisory Business Models

    Guide to Financial Decisions: Implementing an End-of-Life Plan

    Whether you are currently dealing with the loss of a loved one, making decisions about an aging parent, or simply want to proactively be ready for the future, The Guide to Financial Decisions: Implementing an End-of-Life Plan will help identify many of the issues, decisions and programs of which the public should be aware.


    The purpose of this guide is to educate the public on these issues and encourage them to seek professional assistance. This guide is made available by the AICPA’s PFP Section as a PDF at no charge for CPAs to use as they interact directly with their clients and prospects as well as other professionals who might be involved. Read a Guide to Financial Decisions: Implementing an End-of-Life Plan.

    The AICPA’s PFP Section has also created a web page specifically speaking to the consumer on this topic and allowing them to download the Guide.  Feel free to link to this consumer-focused web page from your company’s Web site.   For more information on other financial topics, visit the 360 Degrees of Financial Literacy website.

    Financial Planning Digest - SmartBrief
    Financial Planning Digest is a weekly newsletter containing updates on trends, news, legislation and events of interest to CPAs who practice in the areas of tax, estate, retirement, investments and insurance.  This newsletter is available to the general public for registration/subscription. 









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