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The Peer Review Practitioner's Toolkit provides samples and guidelines for you, as a new or experienced peer reviewer, to use to promote your peer review services and develop your practice:
Marketing Peer Review Services Prospect Q&A - provides answers to several questions that your peer review prospects may have.
Introduction Letter to Prospect Firms - provides a guideline for reaching out and informing your network of CPA colleagues and prospects about your peer review practice and asks them for consideration when their firm engages a new reviewer.
Top Marketing and Sales Ideas - provides potential marketing and sales strategies and tactics that can be implemented to help grow your peer review practice.
Pipeline Tool - provides a mechanism to help in tracking and following-up with potential prospects, especially given the long “lead cycle” between reviews.
In addition, you can use the Practice Management Toolkit.
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Peer Review Pipeline Tool
Sample Report : Download a tracking tool to use when talking to and working with prospective peer review clients. Published on December 09, 2011
Marketing Peer Review Services Position Document (external)
Toolkit : FAQs: Download a document with questions and answers that potential peer review clients might ask. Published on December 09, 2011
Introduction Letter from a Peer Reviewer
Sample Letter : Download an editable letter to send to prospective peer review clients. Published on December 08, 2011
Marketing Peer Review to your Firm Positioning Document
Toolkit : Tips for how to market peer review as a line of business for your firm. Published on December 08, 2011