The AICPA is extending the reach of the 360 Degrees of Financial Literacy effort by launching a national Public Service Announcement campaign with the Ad Council.  Called Feed the Pig, the campaign uses the traditional image of savings, the piggy bank, to encourage 25-34 year olds, also known as Career Builders, to find the benefits of saving for every stage of life.  The campaign shares this message through a variety of media including TV, radio, print, online and outdoor advertising.  Free financial information and tools to help career builders make positive changes can be found at a new Web site, www.FeedthePig.org

Mobilization Kit - Documents for CPA volunteers to use when making presentations to the target audience.

Collateral - Print-ready PDFs of campaign materials

Promotional Items - Link to purchase FTP-branded items