Meet Team AICPA

    Meet Team AICPA: Will 

    Name: Will
    Title: Director of Creative Services (Graphic Design/MultiMedia)
    Office: 49 West 45th Street, NY, NY 10036
    Team: Creative Services
    How did you learn about the AICPA?
    Through an ad in The New York Times.
    How long have you been employed with the AICPA?
    23 Years
    Why did you decide to come to the AICPA?
    I come from a creative and video production background, having worked in both advertising and corporate communications. The offer to come to the Institute represented a position to expand an existing multimedia effort at a time when video was just beginning to be seen as a viable communications tool and I was thrilled with the opportunity. Over the years, the effort has evolved from videotape to DVD to webcasting, and now includes multimedia and graphic design for internet, print and interactive formats. The Institute has been committed to being on the leading edge of this technology and it has been exciting to be a part of that process.
    Why do you like working at the AICPA?
    First, as an organization representing the accounting profession, the Institute is founded on the principle of protecting the “public interest”. When I first started, I wasn’t sure what that meant. The definition was found in the AICPA’s Code of Professional Conduct as "the collective well-being of the community of people and institutions that the profession serves.” As I have met members from across the country, their commitment and passion to achieve this goal is sincere and honorable and is the essence of their professionalism. I am proud to be a part of such an organization and privileged to have had the ability to share in its success over the years. As a member of the Institute’s Communications Team and providing creative support to all teams within the organization, I’d have to add the wonderful experiences of working with such a talented and highly committed group of staff. They are bright, enthusiastic and highly supportive and many have become close friends.
    What cool projects have you worked on at the AICPA?
    As a team, we offer a broad range of support to the Institute’s recruitment effort, especially a project called “Start Here, Go Places”. The effort includes a Web site by the same name and provides student resources on various opportunities for accounting careers, jobs, skills and other aspects of the accounting profession. Over the years, we have produced a number of profiles on CPAs from the FBI to Hollywood agents. A database of our videos including profiles of CPAs in a variety of businesses is available at AICPA TV on the website
    In addition, we have developed online interactive games where students can experience the life of a CPA in various roles, including forensic accounting and investigating white-collar crime. (See: or

    What is your favorite perk/benefit about working at the AICPA?
    First is the people, second is the culture.

    What’s unique about working at the AICPA as compared to other employers?
    Overall, I think good ideas, creative problem solving and leadership are highly valued at the Institute. Being a member-based non-profit, the goal and focus is to support the members in the best way possible and good ideas, proactive efforts and showing results are highly valued and recognized.

    Name an AICPA membership program or activity you work on and its significance to the profession.
    The one project that stands out is the Institute’s commitment to the public interest by supporting a national financial literacy effort. Being part of a team that partnered with the Ad Council in launching a national print and television campaign for financial literacy entitled, “Feed the Pig” (, I would have to consider one of the highlights of my career. Check out the award-winning “behind the scenes” video at
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