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    Standards of Excellence in Work/Life Integration Project

    Article Companies have to consider the expectations and work habits of employees from several different generations. This article contains recommendations to companies who are developing a Work/Life program.
    Published on March 10, 2010

    Successful Selling Tips - Basics

    Guide CPA Marketing Tool Kit: Successful selling is a constant learning experience, where you'll learn as much about yourself as you will about your clients.
    Published on September 19, 2006

    CPAs in Non-Profit

    Article CPAs in not-for-profit organizations serve in a advisory capacity, providing the information necessary to help organizations solve tax problems, set up an internal control system, budget resources and prepare financial data for fundraising.
    Published on March 28, 2013

    Sample Press Release - 3

    Sample Press Release The CPA Marketing Tool Kit provides members with a sample press release announcing a new service area.
    Published on September 19, 2006

    Positions in Business and Industry Accounting

    Article CPAs in business and industry work for companies ranging from family-owned businesses to Fortune 500 companies. They are considered strategic business partners of their organizations and work in a variety of different areas including the positions lis
    Published on November 15, 2012

    June is LGBT Pride Month

    Article Pride is the positive stance against discrimination and violence toward lesbian, gay, bisexual, and transgender (LGBT) people to promote their self-affirmation, dignity, equality rights, increase their visibility as a social group and build community.
    Published on June 05, 2014

    Becoming a Media Resource - The Press Release

    Guide The CPA Marketing Tool Kit notes that a press release is the easiest, cheapest and most commonly used tool for generating publicity.
    Published on September 19, 2006

    Overview and General Guidelines for Printing and Placement

    Overview The AICPA's CPA Marketing Tool Kit offers tips and examples of ads for members to use in their own advertising campaigns.
    Published on September 19, 2006

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