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    Is Your Business Card Hurting Your Business

    Article, your business card is the single most important marketing material you have. It’s low cost, most kept and most handed out to potential clients (by you and referral sources). Ironically, a CPA’s business card is often the most uninteresting and uninformative part of marketing the practice
    Published on January 28, 2011

    Showcase Your Company and Promote Your Brand

    Article In my April and May articles, I discussed how CPAs and CPA firms can use LinkedIn to build a community of customers, employees, vendors, referral sources and fans. Now, it’s time to look at Facebook. Facebook offers two options to an organization that is looking to build a community. First
    Published on January 28, 2011

    Making the Most of Your Facebook Page

    Article In Showcase Your Company and Promote Your Brand, I showed you how to use Facebook to build a community for your organization. This community could include employees, clients, referral sources, vendors and other fans. Your Facebook Page can be used to communicate to and interact with your fans. In this article
    Published on January 28, 2011

    How to Identify a Potential Criminal Tax Matter Requiring an Attorney

    Article This column discusses some of the circumstances where it might be appropriate to refer or involve an experienced criminal tax attorney and the importance of making a timely referral
    Published on May 31, 2013

    Distinguish Your Practice

    Article More and more CPA practices are becoming specialized and focused. Thus, many accountants are enjoying the same peer-to-peer referrals as attorneys have for decades. Moreover, distinguished practices tend to be more profitable and fulfilling. If you run a humdrum practice, you can add more luster to your practice...
    Published on January 28, 2011

    Californias Click-Through Nexus Law

    Article ...California enacted a “click-through nexus” law requiring out-of-state online retailers to collect sales tax on all taxable sales of tangible personal property made through internet-based referrals, effective Sept. 2012
    Published on April 20, 2012

    Proposed Preparer Penalty Regs. Released

    Article Proposed regulations implement changes to the return preparer penalties in Secs. 6694 and 6695 and related provisions.
    Published on May 02, 2010

    Homeland Security May Contact U.S. Persons Living Abroad Who Owe Back Taxes

    Article The IRS has established procedures to facilitate tax collection from taxpayers who live outside the United States, including submitting identifying taxpayer information to a database maintained by the Department of Homeland Security.
    Published on July 25, 2013

    Social Media Utilization Within the CPA Firm

    Article Social networking is no longer viewed as only a way for the next generation to keep up on the actions and whereabouts of their friends 24/7 (although it does that too!). Today, many CPA firms across the country utilize the power of social networking for everything from recruiting to new
    Published on January 28, 2011

    AICPA News Update Vol. 14 No. 52

    Newsletter Tax Practitioner's Toolkit: Communicate Your Value - How Can Clients Learn How Valuable You Really Are?, Articulate the Value of Your Tax Services, Engage Current and Prospective Clients in Tax Season and Year-Round, Help Consumers Learn More through
    Published on December 16, 2011

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