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    Marketing 101

    Overview Access resources from the AICPA's CPA Marketing Tool Kit on Marketing 101
    Published on March 26, 2013

    Marketing 101 - Effective Advertising

    Guide AICPA's CPA Marketing Tool Kit: While many may assume that you need a hefty budget to launch an advertising campaign, this form of marketing need not be expensive
    Published on March 26, 2013

    Marketing 101 - Identifying Core Products

    Guide The AICPA's CPA Marketing Tool Kit advises that when developing your marketing plan, it is important to define those core services you want to market and your target audience
    Published on March 26, 2013

    Marketing 101 - Key Elements of a Marketing Plan

    Guide The AICPA's CPA Marketing Tool Kit provides guidance to determine the best marketing strategy for your firm
    Published on March 26, 2013

    Marketing 101 - Using Direct Mail

    Guide AICPA's CPA Marketing Tool Kit: If done properly, direct mail can be one of the most efficient, cost-effective forms of marketing available
    Published on March 26, 2013

    Marketing 101 - Creating Awareness

    Guide AICPA's CPA Marketing Tool Kit: Successful marketing depends upon your ability to create and communicate a specific image
    Published on March 26, 2013

    Marketing 101 - Presenting Seminars and Speeches

    Guide AICPA's CPA Marketing Tool Kit: In addition to advertising, mailings and other similar promotions, client seminars and presenting speeches to various groups are effective ways to market your services
    Published on March 26, 2013

    Overview and General Guidelines for Printing and Placement

    Overview The AICPA's CPA Marketing Tool Kit offers tips and examples of ads for members to use in their own advertising campaigns
    Published on February 27, 2010

    Online Marketing Guidance - Creating a Web Site

    Guide The CPA Marketing Tool Kit: As with any marketing tool, one of a Web site's key purposes is to showcase your firm in a positive light
    Published on February 03, 2010

    Online Marketing Guidance

    Overview The AICPA's CPA Marketing Tool Kit provides links for members to download resources on how to market online
    Published on February 03, 2010

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