Marketing 101
Overview:
Access resources from the AICPA's CPA Marketing Tool Kit on Marketing 101
Published on March 26, 2013
Marketing 101 - Key Elements of a Marketing Plan
Guide:
The AICPA's CPA Marketing Tool Kit provides guidance to determine the best marketing strategy for your firm
Published on March 26, 2013
Marketing Toolkit
Article:
The CPA Marketing Tool Kit contains a host of resources and information to help members promote their practices and assist with their marketing and communications efforts
Published on May 03, 2013
Marketing 101 - Identifying Core Products
Guide:
The AICPA's CPA Marketing Tool Kit advises that when developing your marketing plan, it is important to define those core services you want to market and your target audience
Published on March 26, 2013
Marketing 101 - Creating Awareness
Guide:
AICPA's CPA Marketing Tool Kit: Successful marketing depends upon your ability to create and communicate a specific image
Published on March 26, 2013
Marketing 101 - Effective Advertising
Guide:
AICPA's CPA Marketing Tool Kit: While many may assume that you need a hefty budget to launch an advertising campaign, this form of marketing need not be expensive
Published on March 26, 2013
Marketing 101 - Using Direct Mail
Guide:
AICPA's CPA Marketing Tool Kit: If done properly, direct mail can be one of the most efficient, cost-effective forms of marketing available
Published on March 26, 2013
Marketing 101 - Presenting Seminars and Speeches
Guide:
AICPA's CPA Marketing Tool Kit: In addition to advertising, mailings and other similar promotions, client seminars and presenting speeches to various groups are effective ways to market your services
Published on March 26, 2013
Overview and General Guidelines for Printing and Placement
Overview:
The AICPA's CPA Marketing Tool Kit offers tips and examples of ads for members to use in their own advertising campaigns
Published on February 27, 2010
Online Marketing Guidance - Pitfalls to Avoid
Guide:
The CPA Marketing Tool Kit: Access these tips to help minimize the pitfalls of online marketing
Published on February 03, 2010
CPA Marketing Toolkit - Print Advertisements
Toolkit:
The CPA Marketing Tool Kit offers an overview and guidelines for members to print and place advertisements regarding the services they offer
Published on January 06, 2012
Online Marketing Guidance - Permission Marketing
Guide:
The CPA Marketing Tool Kit: Permission marketing is the practice of asking a prospect or client for permission to communicate with them
Published on February 03, 2010
Tax Saving Strategies for the 2011 Filing Season for Individuals
Brochure:
Use the AICPA's Tax Saving Strategies for the 2011 Filing Season marketing brochure, speech and Microsoft PowerPoint presentation for individuals to market your CPA firm or practice. Personalize the brochure and mail it to clients or prospects. Present the speech and...
Published on December 12, 2011
Online Marketing Guidance - Benefits of Web Sites
Guide:
The CPA Marketing Tool Kit: Learn the unique benefits of launching and maintaining a Web site for your business
Published on February 03, 2010
Online Marketing Guidance - Marketing a Firms Web Site
Guide:
The AICPA's CPA Marketing Tool Kit offers ideas on how to use offline efforts to promote your Web site
Published on February 03, 2010