Evaluating the Effectiveness of Internet Marketing Initiatives

Article:  Learn about both measures and a management control framework for implementation of Internet marketing initiatives and develops tools and techniques that are appropriate for measuring the financial returns. Also, access tools and techniques for improved planning and control (evaluation) of Internet marketing expenditures...
Published on July 30, 2010

Evaluating the Effectiveness of Internet Marketing Initiatives

Article:  Learn about both measures and a management control framework for implementation of Internet marketing initiatives and develops tools and techniques that are appropriate for measuring the financial returns. Also, access tools and techniques for improved planning and control (evaluation) of Internet marketing expenditures...
Published on July 29, 2011

Building a Data Warehouse

Article:  The data warehouse provides an opportunity to isolate and analyze customer, product, and financial data in order to customize marketing programs, streamline financial processes, optimize supply chains, and make key decisions based on sound operating performance information. Monitoring and managing the financial aspects of a business, keeping existing customers...
Published on July 28, 2011

Distribution Channels Management Accountability

Article:  Today, distribution channels are still looked upon as a major source of potential cost reduction. However, as organizations are realizing that their ability to compete is highly dependent upon providing quality customer service, distribution channels have reached a new level of significance.
Published on July 28, 2011

Management Control

Overview:  Management control provides reasonable assurances of effective and efficient operations, internal financial control, and compliance with laws and regulations. Learn how the broad area of control is implemented by your board of directors, management, and other personnel.
Published on August 22, 2011

Developing Comprehensive Competitive Intelligence

Article:  In today's complex and rapidly changing business environment, an organization must apply its knowledge of the competition in a proactive, systematic way in order to achieve competitive advantage. For long-term business success, an effective competitive intelligence program must be developed and implemented, enabling the firm to respond quickly and wisely
Published on October 26, 2011

C.B. (Mike) Harreld

Article:  Mike Harreld is presently executive vice president and chief financial officer of Southern Company’s Transmission Business Unit.  Mike also has company-wide responsibility for a new enterprise resource plan and for efficiency improvements in accounting, f
Published on May 03, 2010

Executive SummaryManaging Customer Value

Article:  The Customer Value Management Cycle (CVMC) provides a comprehensive approach for integrating the forms of customer value. It provides companies with a method for differentiating customers (or segments), and determining which provide the greatest value to the firm. In addition, it shows how this knowledge can be used to focus
Published on July 08, 2010

Selecting the Optimum Product Line for an Enterprise

Article:  Central to the economic success of any organization is the composition of its line of products or services. In a changing business environment, a periodic review of products/services should be conducted in order to determine their profitability, strategic value, long-term prospects and impacts on company resources.
Published on July 28, 2011

Accounts Receivable Management

Article:  Accounts receivable often constitute a significant portion of assets. Controlling the accounts receivable process demands the development of policies that are compatible with an enterprises profit, liquidity and market share. Since the accounts receivable policy has a broad impact, it must be managed carefully and assessed frequently.
Published on July 02, 2010

Managing Banking Relations

Article:  Management accountants are sometimes asked to select which banks and services will be used in cash management, but often have inadequate information to make the best decisions. This guideline, designed for small to medium-sized organizations, explains the appropriate information and steps required in choosing a bank and preparing a request
Published on February 25, 2010

Next Generation Enterprise

Article:  New market forces are redefining value in the creation, production and distribution of goods and services. Adapting to these forces challenges management philosophies, structures, performance metrics, and financial controls. This publication describes the strategies of agile enterprises and provides guidance on the development of infrastructures required to achieve organizational objectives
Published on August 15, 2011

Organizational Restructuring

Article:  Restructuring continues to be a hot topic for organizations involved in mergers and acquisitions, downsizing, cost reduction programs, shared services, and more. This guideline discusses the objectives for restructuring, roles and responsibilities, structural options, and implementation issues.
Published on October 25, 2011

Codes of Ethics Practice and Conduct

Article:  Many modern businesses have sacrificed the trust, loyalty and commitment of their employees for the sake of efficiency. This guide outlines both the three types of Codes and the four approaches, ranging from self-control to imposed control, that comprise the Corporate Code.
Published on July 29, 2011