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    Evaluating the Effectiveness of Internet Marketing Initiatives

    Article Learn about both measures and a management control framework for implementation of Internet marketing initiatives and develops tools and techniques that are appropriate for measuring the financial returns. Also, access tools and techniques for improved planning and control (evaluation) of Internet marketing expenditures...
    Published on July 30, 2010

    Evaluating the Effectiveness of Internet Marketing Initiatives

    Article Learn about both measures and a management control framework for implementation of Internet marketing initiatives and develops tools and techniques that are appropriate for measuring the financial returns. Also, access tools and techniques for improved planning and control (evaluation) of Internet marketing expenditures...
    Published on July 29, 2011

    Building a Data Warehouse

    Article The data warehouse provides an opportunity to isolate and analyze customer, product, and financial data in order to customize marketing programs, streamline financial processes, optimize supply chains, and make key decisions based on sound operating performance information. Monitoring and managing the financial aspects of a business, keeping existing customers...
    Published on July 28, 2011

    Management Control

    Overview Management control provides reasonable assurances of effective and efficient operations, internal financial control, and compliance with laws and regulations. Learn how the broad area of control is implemented by your board of directors, management, and other personnel.
    Published on August 22, 2011

    Distribution Channels Management Accountability

    Article Today, distribution channels are still looked upon as a major source of potential cost reduction. However, as organizations are realizing that their ability to compete is highly dependent upon providing quality customer service, distribution channels have reached a new level of significance.
    Published on July 28, 2011

    C.B. (Mike) Harreld

    Article Mike Harreld is presently executive vice president and chief financial officer of Southern Company’s Transmission Business Unit.  Mike also has company-wide responsibility for a new enterprise resource plan and for efficiency improvements in accounting, f
    Published on May 03, 2010

    Developing Comprehensive Competitive Intelligence

    Article In today's complex and rapidly changing business environment, an organization must apply its knowledge of the competition in a proactive, systematic way in order to achieve competitive advantage. For long-term business success, an effective competitive intelligence program must be developed and implemented, enabling the firm to respond quickly and wisely
    Published on October 26, 2011

    Selecting the Optimum Product Line for an Enterprise

    Article Central to the economic success of any organization is the composition of its line of products or services. In a changing business environment, a periodic review of products/services should be conducted in order to determine their profitability, strategic value, long-term prospects and impacts on company resources.
    Published on July 28, 2011

    Executive SummaryManaging Customer Value

    Article The Customer Value Management Cycle (CVMC) provides a comprehensive approach for integrating the forms of customer value. It provides companies with a method for differentiating customers (or segments), and determining which provide the greatest value to the firm. In addition, it shows how this knowledge can be used to focus
    Published on July 08, 2010

    Accounts Receivable Management

    Article Accounts receivable often constitute a significant portion of assets. Controlling the accounts receivable process demands the development of policies that are compatible with an enterprises profit, liquidity and market share. Since the accounts receivable policy has a broad impact, it must be managed carefully and assessed frequently.
    Published on July 02, 2010

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