Virtual Marketing Conference - Human Resources
Guidance:
Develop a marketing culture in your practice. Help your people by giving them the skills they need to improve their business development and negotiating skills. Understand what it means to stay relevant...
Published on January 15, 2013
Virtual Marketing Conference
Overview:
This page lists the marketing sessions that were recorded during the 2012 Practitioners Symposium and TECH+ Conference, in partnership with the Association for Accounting Marketing Summit
Published on January 15, 2013
Virtual Marketing Conference - Metrics
Guidance:
How do you measure marketing return on investment. Strategic marketing ROI demands the right data to calculate returns on advertising, media, web tactics in your strategic marketing plan
Published on January 15, 2013
Virtual Marketing Conference - Marketing Plans
Guidance:
From writing your firm's first marketing plan to creating a personal marketing plan to learning from marketing veterans, learn what you need to differentiate your firm move beyond the firm newsletter and website. Hear expertise...
Published on January 15, 2013
Virtual Marketing Conference - Technology
Guidance:
Optimize web content, improve keyword searchability, and get your name to the top of the search engines. Tips on creating business videos will help you complement your current business development efforts. Manage your client relationships with the right CRM package and cloud-based solutions.
Published on January 15, 2013
Virtual Marketing Conference - Social Media
Guidance:
Choose blogging software, and learn about search engine optimization (SEO/SEM). Get more out of LinkedIn. Mitigate the risks of social media related to IRS requirements, advertising regulations, site terms of use, copyright infringement, confidential information, and interference with client relationships. Include the key elements of an effective social medial policy.
Published on January 15, 2013
Virtual Marketing Conference - Client Development
Guidance:
Once you understand your buyer's motivations, you can move from lead to client. Data mining and measuring client satisfaction are the keys to getting commitment. Develop a pricing strategy for the value conversation.
Published on January 15, 2013
Virtual Marketing Conference - Branding
Guidance:
Go beyond logos to develop your company brand. Improve your business development by increasing brand awareness. Discover PR best practices in traditional media and public relations measurements.
Published on January 15, 2013
Virtual Marketing Conference - Client Acquisition
Guidance:
Selling professional services demands a successful pursuit process. Move from lead generation to purchase commitment with best practices on lead harvesting, editorial calendars, drip campaigns and e-newsletters.
Published on January 15, 2013
Where Traditional Marketing Approaches and New Media Intersect
Article:
In her brilliant article, Michelle Golden describes how social media fits well into the key CPA firm marketing objectives. She enlightens you with helpful tables that display practice development categories and familiar marketing methods vs. new media. This is a must read
Published on September 09, 2011
Seasonality Success Newsletter Winter 2013
Newsletter:
In this issue: Great Marketing Resources for Busy Season; Important Updates on Financial Reporting & Auditing Professional Services; Update; Use the National MAP Survey to Benchmark Your HR Strategies; 10 Marketing Technologies That Can Help...
Published on January 22, 2013
Social Media Toolkit
Toolkit:
The PCPS Social Media Toolkit was developed packed with relevant resources for CPAs and their firm to help get off to a successful social media presence. It includes deep dives into how to use Twitter, Facebook, LinkedIn and Blogs.
Published on February 20, 2013
Health Care Reform Help Your Clients and Organizations Tackle the Issues
Presentation:
PCPS Healthcare toolkit features a wealth of educational and marketing resources related to reform. This PCPS webinar provides the answers to help CPAs work with companies to prepare for the short- and long-term impact of health care reform...
Published on February 11, 2013
From Opportunity to New Client
Guidance:
Excerpted from Bull's Eye: The Ultimate How-To Marketing & Sales Guides for CPAs, this guidance walks you through qualifying opportunities, organizing a strategy for pursuit, handling objections, and avoiding the common mistakes of your competitors
Published on April 11, 2013
PCPS Free Resources
Overview:
PCPS offers tools like checklists and templates for everything from technical issues to marketing and business development. Get a better feel by checking out these free resources
Published on April 06, 2012