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    Is Your Marketing on Steroids

    Article It’s no secret that we’re all looking for ways to get maximum benefit from our marketing dollars these days. But hectic schedules, regular routines and tired brains often limit our potential to discover new solutions. As a result, many CPA firms don’t reap all...
    Published on January 28, 2011

    Seminar Marketing

    Article A new way to zero in on new clientele.
    Published on January 28, 2011

    Distinguish Your Practice

    Article More and more CPA practices are becoming specialized and focused. Thus, many accountants are enjoying the same peer-to-peer referrals as attorneys have for decades. Moreover, distinguished practices tend to be more profitable and fulfilling. If you run a humdrum practice, you can add more luster to your practice with these
    Published on January 28, 2011

    Your Brand Is As Good As Your Bio

    Article As a CPA, you brand is your bio. It is your personal brand and in turn, your practice’s brand. A “brand-worthy marketing bio” is different from any résumé or curriculum vitae (CV) you may have put together. It is not a litany of jobs, skills or certifications. Your brand-worthy bio...
    Published on January 28, 2011

    Is Your Marketing Message Lost in the Clutter

    Article Six secrets to a break-through makeover for your marketing plans
    Published on January 28, 2011

    CPA Insider - August 9, 2010

    Article Learn about Marketing on Steroids, Opportunities for CPAs Assisting Older Clients With Housing Decisions, What Keeps CPAs Up at Night and more in this issue
    Published on December 27, 2012

    Practice Management

    Published on October 18, 2013

    Making the Most of Your Facebook Page

    Article In Showcase Your Company and Promote Your Brand, I showed you how to use Facebook to build a community for your organization. This community could include employees, clients, referral sources, vendors and other fans. Your Facebook Page can be used to communicate to and interact with your fans. In this article,
    Published on January 28, 2011

    Is Your Business Card Hurting Your Business

    Article Even more than your website, your business card is the single most important marketing material you have. It’s low cost, most kept and most handed out to potential clients (by you and referral sources). Ironically, a CPA’s business card is often...
    Published on January 28, 2011

    Use Tax Reporting Is Colorado Back in Business

    Article This column revisits the issues presented by the Direct Marketing Association’s suit against the Colorado Department of Revenue and the history thus far
    Published on December 02, 2013

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