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    Drive Your Unique Value

    Overview Articulate your unique value in person and online with this collection of resources that will separate you from your competition.
    Published on June 03, 2013

    Health Care Reform Help Your Clients and Organizations Tackle the Issues

    Presentation PCPS Healthcare toolkit features a wealth of educational and marketing resources related to reform. This PCPS webinar provides the answers to help CPAs work with companies to prepare for the short- and long-term impact of...
    Published on February 11, 2013

    Social Media Basics

    Guidance This introductory guide helps to explain why social media is a great marketing tool. It also describes the four main social media tools referred to throughout the toolkit
    Published on April 11, 2013

    Social Media Toolkit

    Toolkit The PCPS Social Media Toolkit was developed packed with relevant resources for CPAs and their firm to help get off to a successful social media presence. It includes deep dives into how to use...
    Published on February 20, 2013

    Client Acquisition

    Overview Discover where to begin in the world of practice growth and business development. This page walks you through the process of getting started, leads you to key terms and definitions, provides tools to convey your firm's unique value, and introduces the principles of social media.
    Published on December 21, 2012

    Practice Growth & Client Service

    Overview Explore new service opportunities, strengthen client relationships, communicate your value and show how your practice is unique with resources here focused on practice development and marketing opportunities. Plan to make money by incorporating these strategies into your current service model and enhance your status as your client’s most trusted business
    Published on April 14, 2014

    Map Your Plan

    Overview Gear up for practice development as you create a plan, establish expectations and create a roadmap for where you’re going. With roadmaps to expand beyond traditional services, your marketing and sales due diligence starts here
    Published on June 03, 2013

    SAS No. 115 Toolkit - PCPS Members

    Toolkit The SAS No. 115 toolkit provides guidance on the implementation of SAS No. 115 and tools to assist you in educating and communicating the impact of SAS No. 115 with your clients
    Published on February 22, 2013

    Share One of Your Most Prized Assets Your Knowledge

    Article The solo firm article, written by Gabrielle M. Luoma, CPA, CGMA, in the December issue of The Practicing CPA e-newsletter discusses how she leverages networking activities and shares acquired knowledge with clients.  This article also explains how firm growth will result from continuous learning.
    Published on December 23, 2013

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