Drive Your Unique Value
Articulate your unique value in person and online with this collection of resources that will separate you from your competition.
Published on June 03, 2013
Health Care Reform Help Your Clients and Organizations Tackle the Issues
PCPS Healthcare toolkit features a wealth of educational and marketing resources related to reform. This PCPS webinar provides the answers to help CPAs work with companies to prepare for the short- and long-term impact of...
Published on February 11, 2013
Social Media Basics
This introductory guide helps to explain why social media is a great marketing tool. It also describes the four main social media tools referred to throughout the toolkit
Published on April 11, 2013
Social Media Toolkit
The PCPS Social Media Toolkit was developed packed with relevant resources for CPAs and their firm to help get off to a successful social media presence. It includes deep dives into how to use...
Published on February 20, 2013
Practice Growth & Client Service
Explore new service opportunities, strengthen client relationships, communicate your value and show how your practice is unique with resources here focused on practice development and marketing opportunities. Plan to make money by incorporating these strategies into your current service model and enhance your status as your client’s most trusted business
Published on August 15, 2013
Discover where to begin in the world of practice growth and business development. This page walks you through the process of getting started, leads you to key terms and definitions, provides tools to convey your firm's unique value, and introduces the principles of social media.
Published on December 21, 2012
Map Your Plan
Gear up for practice development as you create a plan, establish expectations and create a roadmap for where you’re going. With roadmaps to expand beyond traditional services, your marketing and sales due diligence starts here
Published on June 03, 2013
SAS No. 115 Toolkit - PCPS Members
The SAS No. 115 toolkit provides guidance on the implementation of SAS No. 115 and tools to assist you in educating and communicating the impact of SAS No. 115 with your clients
Published on February 22, 2013
Share One of Your Most Prized Assets Your Knowledge
The solo firm article, written by Gabrielle M. Luoma, CPA, CGMA, in the December issue of The Practicing CPA e-newsletter discusses how she leverages networking activities and shares acquired knowledge with clients. This article also explains how firm growth will result from continuous learning.
Published on December 23, 2013
PCPS Free Resources
PCPS offers tools like checklists and templates for everything from technical issues to marketing and business development. Get a better feel by checking out these free resources
Published on April 06, 2012