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    Marketing 101 - Identifying Core Products

    Guide The AICPA's CPA Marketing Tool Kit advises that when developing your marketing plan, it is important to define those core services you want to market and your target audience
    Published on March 26, 2013

    Marketing 101 - Key Elements of a Marketing Plan

    Guide The AICPA's CPA Marketing Tool Kit provides guidance to determine the best marketing strategy for your firm
    Published on March 26, 2013

    Marketing 101

    Overview Access resources from the AICPA's CPA Marketing Tool Kit on Marketing 101
    Published on March 26, 2013

    Online Marketing Guidance - Pitfalls to Avoid

    Guide The CPA Marketing Tool Kit: Access these tips to help minimize the pitfalls of online marketing
    Published on September 19, 2006

    2013 Tax Planning Brochures

    Brochure The AICPA's Top 10 Reasons to Start Planning Now provides an overview of key tax law provisions that may affect your clients' and prospective clients' 2014 taxes and explains how a CPA can help with each.
    Published on June 04, 2013

    Diversity and Inclusion Resources for Firms

    Article Includes access to the Accounting Inclusion Maturity Model and the Recruitment and Retention Toolkit. These resources help firms improve their recruitment and retention of diverse talent.
    Published on October 20, 2014

    Online Marketing Guidance - Benefits of Using Email

    Guide The CPA Marketing Tool Kit: Use email market to better target and connect with current and potential clients
    Published on September 19, 2006

    Tax Practitioners Toolkit Communicate Your Value

    Toolkit These toolkits are designed to complement your efforts to communicate the value of your tax services and differentiate your qualifications as a CPA to current and prospective clients as well as staff.
    Published on November 13, 2014

    Tax Practitioners Toolkit for Large Firms

    Toolkit Resources to help you meet your clients’ changing needs, help them plan for the future and to inform clients, prospective clients and referral sources what you as a CPA can do for them and position your firm as the premier provider...
    Published on November 03, 2014

    MACPA High School Leaders Conference

    Overview The MACPA High School Leaders Conference provides students with an opportunity to learn about the CPA profession's many exciting opportunities.
    Published on January 28, 2011

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