Marketing 101 - Identifying Core Products
Guide:
The AICPA's CPA Marketing Tool Kit advises that when developing your marketing plan, it is important to define those core services you want to market and your target audience
Published on March 26, 2013
Marketing 101 - Key Elements of a Marketing Plan
Guide:
The AICPA's CPA Marketing Tool Kit provides guidance to determine the best marketing strategy for your firm
Published on March 26, 2013
Marketing 101
Overview:
Access resources from the AICPA's CPA Marketing Tool Kit on Marketing 101
Published on March 26, 2013
Online Marketing Guidance - Pitfalls to Avoid
Guide:
The CPA Marketing Tool Kit: Access these tips to help minimize the pitfalls of online marketing
Published on February 03, 2010
2013 Tax Planning Brochures
Brochure:
The AICPA's Top 10 Reasons to Start Planning Now provides an overview of key tax law provisions that may affect your clients' and prospective clients' 2014 taxes and explains how a CPA can help with each.
Published on June 04, 2013
Online Marketing Guidance - Benefits of Using Email
Guide:
The CPA Marketing Tool Kit: Use email market to better target and connect with current and potential clients
Published on February 03, 2010
Tax Practitioners Toolkit Communicate Your Value
Toolkit:
These toolkits are designed to complement your efforts to communicate the value of your tax services and differentiate your qualifications as a CPA to current and prospective clients as well as staff.
Published on June 14, 2013
MACPA High School Leaders Conference
Overview:
The MACPA High School Leaders Conference provides students with an opportunity to learn about the CPA profession's many exciting opportunities.
Published on January 28, 2011
Tax Practitioners Toolkit for Medium Firms
Toolkit:
Resources to help you meet your clients’ changing needs, help them plan for the future and to inform clients, prospective clients and referral sources what you as a CPA can do for them and position your firm as the premier provider...
Published on June 04, 2013
Tax Practitioners Toolkit for Large Firms
Toolkit:
Resources to help you meet your clients’ changing needs, help them plan for the future and to inform clients, prospective clients and referral sources what you as a CPA can do for them and position your firm as the premier provider...
Published on June 05, 2013
Selecting the Right Structure for Your Business Presentation
Presentation:
How entreprenuers set up their business and whether they plan on going it alone or operating it with others will determine the type of entity they should select. Navigating through these decisions is not so simple. That is why...
Published on October 27, 2010
Selecting the Right Structure for Your Business - Speech
Presentation:
How entrepreneurs set up their business and whether they plan on going it alone or operating it with others will determine the type of entity they should select. Navigating through these decisions is not so simple. That is why...
Published on May 13, 2013
Selecting the Right Structure for Your Business Speech
Presentation:
How entrepreneurs set up their business and whether they plan on going it alone or operating it with others will determine the type of entity they should select. Navigating through these decisions is not so simple. That is why...
Published on October 27, 2010
Sample Press Release - 3
Sample Press Release:
The CPA Marketing Tool Kit provides members with a sample press release announcing a new service area
Published on February 03, 2010