Your Brand Is As Good As Your Bio
Article:
As a CPA, you brand is your bio. It is your personal brand and in turn, your practice’s brand. A “brand-worthy marketing bio” is different from any résumé or curriculum vitae (CV...
Published on January 28, 2011
Developing Your Personal Brand Equity
Article:
Building a reputation in the accounting profession takes time, but is critical to success. Traditionally, partners built their reputation, or personal brand, by pushing information out to clients, prospects and friends. The timeworn mantra “it’s not what you know, but who you know” has been a fundamental building block for...
Published on January 28, 2011
Distinguish Your Practice
Article:
More and more CPA practices are becoming specialized and focused. Thus, many accountants are enjoying the same peer-to-peer referrals as attorneys have for decades. Moreover, distinguished practices tend to be more profitable and fulfilling. If you run a humdrum practice, you can add more luster to your practice with these
Published on January 28, 2011
Making the Most of Your Facebook Page
Article:
In Showcase Your Company and Promote Your Brand, I showed you how to use Facebook to build a community for your organization. This community could include employees, clients, referral sources, vendors and other fans. Your Facebook Page...
Published on January 28, 2011
Showcase Your Company and Promote Your Brand
Article:
In my April and May articles, I discussed how CPAs and CPA firms can use LinkedIn to build a community of customers, employees, vendors, referral sources and fans. Now, it’s time to look at Facebook. Facebook offers two options to an organization that is looking to build a community. First,
Published on January 28, 2011
Social Media Utilization Within the CPA Firm
Article:
Social networking is no longer viewed as only a way for the next generation to keep up on the actions and whereabouts of their friends 24/7 (although it does that too!). Today, many CPA firms across the country utilize the power of social networking for everything from recruiting to new
Published on January 28, 2011
Monitoring Your Firms Web Presence in 2010
Article:
How you and your firm can monitor and control your presence in the world of social networks.
Published on January 28, 2011
AICPA News Update - March 16, 2012
Newsletter:
In this issue: AICPA Requests Further Work from FASB, IASB on Revenue Recognition Proposal; FASB Chairman Says FAF Could Announce Decision on Private Company Financial Reporting in May; HUD Waives Compliance Audit Requirement For Small Banks And Credit Unions; 2012 Top Technology Initiatives Survey Identifies Security as No. 1 Concern; Free Tax Season Resources from
Published on March 16, 2012
AICPA Launches Multiyear Campaign Promoting CPAs as the Premier Providers of Tax Services
Article:
The AICPA has mobilized a multiyear campaign to reduce consumer confusion about the difference between CPA providers of tax services and tax preparers
Published on January 04, 2011
Seminar Marketing
Article:
A new way to zero in on new clientele.
Published on January 28, 2011
AICPA News Update - April 20, 2012
Newsletter:
In this issue: AICPA White Paper Explains COSO’s Proposed Updated Framework, AICPA Chairman: New Opportunity for CPAs Reporting on Controls at Service Organizations, Tangible Property Regs Need More Work to Help Taxpayers, SEC Study on Private Extraterritorial Securities Fraud Contains No Recommendations for Expanding Liability Provisions, Discover the Concept of Shared Value, Free AICPA Webinars
Published on April 25, 2012
Should CPA Firms Send Out Newsletters
Article:
Most accountants don’t bother sending any newsletters. When they think about it, they think they’re better off. The way they think … maybe they are better off losing contact with their contacts. Thankfully, you’re not like most accountants.
Published on January 28, 2011
Restaurant Management Company May Not Defer Recognition of Income from Gift Card Sales
Article:
The IRS has determined in a legal advice memorandum (20093801F) that a restaurant management company may not defer income recognition from the proceeds of gift card sales under Regs. Sec. 1.451-5 or Rev. Proc. 2004-34.
Published on January 28, 2011
The Bread and Butter of Corporate Taxation Expensing
Article:
M&A may be exciting (or at least as exciting as tax law gets), but the bread and butter of corporate tax practice is in reducing current year taxable income and the best way to do that is to ensure that costs paid in the year don’t have to be capitalized.
Published on January 28, 2011
AICPA News Update - June 15, 2012
Newsletter:
In this issue: OMB Releases Draft 2012 Compliance Supplement for Audit Planning, Ethics Approves Revisions to Nonattest Services and Other Changes, Importance of Strengthening Ethical Culture Stressed in New CGMA Report, TPA Issued Regarding Combining Going Concern Emphasis with Another Emphasis-of-Matter Paragraph, Reporting on a PMA or an EPA for Electronically Prescribing Controlled Substances, Inspiring
Published on September 07, 2012